Paid search – also referred to as Pay Per Click (PPC) or Paid Acquisition – is the process of paying networks and search engines for traffic. Google AdWords is a common paid search platform. PPC campaigns, well optimized, are highly focused campaigns targeting precise keywords and your key landing pages.
Many companies supplement organic search campaigns (SEO) with PPC in order to maximize on results from online search. PPC provides a scalable way to grow your customer base, once we optimize your account and cost per lead to an acceptable level.
Consider PPC if you know your products / services and target market very well and have a strong, well converting website, or to test a new market.
Is your business growing with Pay Per Click Marketing?