Do I Need Inbound Marketing?

Every brand needs marketing, but digital marketing and inbound marketing aren’t for everyone. Every brand grows at a different pace, and as such has unique needs, timelines and challenges unique to their story. One question we get a lot from brands is “Do I Need Inbound Marketing?” The question isn’t if – it’s when. Given the results others are achieving, even within your own industry, can you afford not to?

Here are some areas which you should thoroughly evaluate and understand before hiring an inbound marketing agency:

For a general breakdown by service type check out our services page.

In general, your monthly marketing campaign budget entirely depends on your business growth goals. Most inbound marketing campaigns run between $3000 and $9,000 per month, depending on those goals.

We recommend that high quality content creation lies at the core strategy of every service and campaign.

Set Goals

Before you consider digital marketing it is important that you clearly understand and define your business goals and objectives, and then create specific marketing goals which support them.

Increased traffic, leads and customers are common goals for many of our clients, but you may have additional, important goals that are important to understand and define before starting in a marketing campaign.

Rivebed Marketing review

Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.

Rick Sloboda, Principal, Web Copy Plus

Understand Your Role & Responsibilities

Your engagement with an inbound marketing agency is a partnership. Within the partnership they will organize tasks and responsibilities that they will for participation and help with.

Some of these responsibilities can and will impact campaign effectiveness, and therefore impact campaign goals. Here are some of the common ways we look to brands to input on their campaign:

  • Weekly or Monthly Feedback on Performance
  • Discussions on Thought Leadership Content
  • Timely Access to Accounts Required for the Campaign
  • Strategy Discussions Including Industry Changes & Events
  • Company News & Updates
  • Ensuring that Someone Within Your Organizations has the Authority to Execute on Requested Changes

Which Service Is Right For Me?

Our inbound marketing solutions are holistic and are based a range of business marketing solutions, customized and tailored to meet your needs. We use high quality content to attract interested visitors to your website, and use marketing automation and nurturing to help convert traffic to customers.

Because of this, not every brand will need every service. Further, specific verticals and business models lend themselves better to specific types of marketing (Google AdWords / paid search, for example, which works well for high ticket services and ecommerce websites)

Here is breakdown of services and some general information we use to help build the right campaign for you:

  • Great for most industries with high sales tickets & education (sales) cycles
  • Not as effective for eCommerce or low sales ticket brands
  • Content-based, focusing on attracting, converting and closing
  • Involves marketing automation and lead nurturing
  • Focuses on search and social as the core traffic channels
  • A custom combination of services in a holistic package
Learn More About Inbound Marketing
  • Ideal for companies who need more traffic and have a defined sales process
  • Requires high quality content production to be effective
  • Leverages search and social to drive traction
  • Focus on “brand as the publisher” concept
  • Authority yields rankings, and authority is built with content
Learn More About Search Engine Optimization
  • Ideal for small and medium brands that embody the “content culture”
  • Focuses on building high quality content and community online
  • A hybrid combination of traditional PR and digital marketing
  • Builds authority, trust , traffic and can reinforce SEO significantly
  • Best suited for well-oiled brands who want differentiation and advantage
Learn More About Content Marketing
  • Focuses on recurring testing to incrementally improve upon website goals
  • Goals are typically set for conversion actions (click through rate, sales, etc.)
  • Best suited for well-oiled brands who want differentiation and advantage
  • Use on-site testing tools to build and run tests on popular site pages
  • Small conversion increases can mean significant profit gains
Learn More About Conversion Rate Optimization
  • Focusing on usability, business goals and conversion action is best
  • Responsive websites are no longer suggestions – they are a requirement
  • Well-built, well thought out websites typically convert more sales
  • Cost effective marketing; Allowing marketing to collaborate earlier in the process
  • Carefully consider layout and presentation on all devices
Learn More About Website Design
  • High quality, relevant content creation and publishing isn’t an option; it’s a requirement to effective inbound and digital marketing
  • Can be a range of types – text, images, video, slides and more
  • Focused on educating, inspiring and engaging
  • ‘Brands as publishers’ is the new digital marketing mantra
Learn More About Content Marketing
  • Focuses on recurring testing to incrementally improve upon website goals
  • Goals are typically set for conversion actions (click through rate, sales, etc.)
  • Best suited for well-oiled brands who want differentiation and advantage
  • Use on-site testing tools to build and run tests on popular site pages
  • Small conversion increases can mean significant profit gains
Learn More About Digital Strategy

Marketing Investment – How Much Should I Invest Into Digital Marketing?

Having a solid understanding of what you would like to invest into digital marketing makes practical business sense and helps your provider develop a customized inbound marketing plan that suits your needs and supports your goals.

Your inbound marketing agency should work with you to communicate what is achievable in terms of results and timelines, and should also communication expectations based on your investment.

As a general rule of thumb, we recommend the following inbound marketing investment for small and medium businesses:

Basic Growth

8-10%quarterly
  • Monthly Investment

Moderate Growth

15%quarterly
  • Monthly Investment

Aggressive Growth

25+%quarterly
  • Monthly Investment

Please note that these numbers are recommendations based on our experiences, and your particular situation might will be unique depending on your industry, level of competition within your industry and resources / assets that you already have available in-house.

For more information on pricing, please visit our pricing and solutions section.

Want to get started on Inbound Marketing? Let’s get started with a quick, 20 minute call:

Let’s Discuss Your Brand