How Did We Do It?
Increase in Website Leads
Aubea is a fintech company that transforms financial data into actionable business intelligence. Using a combination of technology platform, strategy development and consultation they help medium to enterprise level clients relying heavily on complex financial data make operational decisions in real time.
Aubea has a great track record of building strategic solutions for their clients. However, much of their business was built on word of mouth and referrals. Their biggest challenge was generating enough qualified leads to grow the business predictably. They had a great sales cycle, with knowledgeable sales team. They just needed a larger sales pipeline.
Mark, President of Aubea, investigated and implemented some lead generation solutions. Their team purchased lists, prospected and cold-called potential prospects, attended trade shows and ran seminars. While some of those activities lead to some new clients, they were very expensive, difficult to scale, and still were providing Mark the lift and growth he was looking for.