by Riverbed Marketing | Feb 16, 2021 | B2B Marketing, Inbound Marketing, Sales
Let’s take a moment and remember what it used to be like when B2B buyers actually picked up the phone and called you. Now, let’s skip ahead to the real world. 65% of ideal buyers skip the sales team altogether when making purchase decisions. By the time they’re ready...
by Riverbed Marketing | Nov 29, 2019 | B2B Marketing, Marketing Strategy
When people are looking for tech solutions, the first thing they do is go online to search. Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence. In the research phases of the buyer journey, they’re looking first for...
by Riverbed Marketing | Nov 26, 2019 | B2B Marketing, Marketing Strategy, Sales
Every day, the average office worker will receive 121 email messages. Top executives can easily get twice that number. It’s all part of an internet ecosystem that sees nearly 300 billion emails floating across cyberspace each day. With all that email hitting...
by Riverbed Marketing | Nov 15, 2019 | B2B Marketing, SEO
When you’re selling directly to consumers (B2C), your SEO campaigns are trying to drive customers to buy now. Selling to businesses takes a different strategy, especially when it comes to search engine optimization. The B2B buying journey takes longer. Purchases are...
by Riverbed Marketing | Nov 13, 2019 | B2B Marketing, Marketing Strategy, Sales
The B2B sales pipeline and buyer journey can be a long one. Getting potential customers to return to your website, ie maximizing visitor retention, can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead,...
