There are some unique things about B2B SaaS marketing that make the sales and marketing process different than with other tech tools. It takes a slightly different approach to SaaS marketing strategies. While there’s a faster sales cycles and timeline, you have to...
The story of sales and marketing animosity is so common it’s cliche. From Sales yelling at Marketing about spending money and generating terrible leads, to Marketing yelling at Sales for being lazy and not working its leads, the list goes on and on with the...
When I was about one year away from my discharge from the military, I made a big decision: I scraped up all my money and ordered a pair of soft contact lenses. I knew the waiting period was about 1.5 years to get to the mandatory medical exam to make sure my eyes...
Do you know that in Philadelphia, according to a 1760 law, it’s illegal to carry pretzels in your bag, suitcase or pocket? Equally, even though it’s not illegal, but pointless to “carry” extra employees on your payroll. Yes, they are needed, but, being support people,...
The date was 9 May 1864. The place was the battle of Spotsylvania Court House. Uncle John was busy finishing his sentence, but failed in his mighty task. He started… “They couldn’t hit an elephant from this dis…” Before finishing his sentence, a Confederate...
