Marketing Automation (MA) Implementation Guide

Marketing Automation (MA) Implementation Guide

Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of them? And in the middle of the enthusiastic rocking and rattling, the...
How to Generate More B2B Leads

How to Generate More B2B Leads

“Kill, kill, kill, kill, kill kill the poor tonight!” – sang the 80s punk rock band, Dead Kennedys. And although it’s never happened the way they predicted, it’s happened with a little twist in the world of B2B lead generation. How? Today’s business culture screams...
How to Conduct a Buyer Persona Interview

How to Conduct a Buyer Persona Interview

Do you know that in Great Britain there is a growing number of people who demand the replacement of the original the British national anthem, God Save The Queen, with something more modern and cheerful? And do you know what they want to replace it? Well, the theme...
How to Create a SaaS Marketing Strategy

How to Create a SaaS Marketing Strategy

In 1923, Australian archaeologist, philologist and European prehistory specialist, Gordon Childe, coined the term Neolithic Revolution, which described the wide-scale change of many human cultures from hunting-gathering to farming. People realized that agriculture was...