by Todd Mumford | Mar 2, 2021 | B2B Marketing, Inbound Marketing
When VirtaMed aligned its sales and marketing with HubSpot and streamlined its lead nurturing process, it saw a 39% increase in traffic. Avella Specialty Pharmacy increased traffic 4x with HubSpot for content optimization and increase conversions to their landing...
by Todd Mumford | Feb 2, 2021 | B2B Marketing
For decades, new financial services companies found it difficult to break into the industry. Well, the times they are a-changing. Fintech has shaken up the financial industry. Startups and innovative tech-first financial companies are finding ways to flank the old...
by Todd Mumford | Jan 19, 2021 | B2B Marketing, Content Strategy
When you’re evaluating your B2B content strategy, you must have the fundamentals down. This requires doing the upfront work to effectively create content that moves the needle. There’s too much at stake to just throw things at the wall and see what sticks. Let’s start...
by Todd Mumford | Jan 11, 2021 | Content Strategy, Marketing Strategy
In 2020, we all evolved. We heard terms like uncertain times, new normal, or pivot so many times they became cliches. As we all adapted and survived, we learned new strategies to deal with COVID and shifting customer priorities. As we move forward, some things will...
by Todd Mumford | Jan 7, 2021 | Content Strategy, Marketing Strategy
Looking for the latest B2B content marketing trends for 2021? You’ve come to the right place. We’ve analyzed thousands of campaigns to distill what’s working and what’s emerging. Here are some of the biggest content marketing trends we see taking root in 2021 and...
