by Todd Mumford | Jan 21, 2015 | Inbound Marketing, Marketing Strategy
There’s no getting around it – the biggest trend and perhaps the most important aspect of today’s digital advertising world is inbound marketing. Typically considered as a way of marketing by educating, entertaining, and pulling in current and prospective customers...
by Todd Mumford | Dec 31, 2014 | B2B Marketing, Marketing Strategy
Social media is nothing new; Facebook turned 10 earlier this year, and Twitter is close behind. The big brands adopted early and set the bar high – remember Oreo’s real-time response to the blackout at Super Bowl XLVII or when the airlines came through on social...
by Todd Mumford | Dec 18, 2014 | SEO
Most people focus on getting their website to the first page for specific keyword phrases that relate to their business. While keyword rankings are an important goal, you also have to think about branded search results. In this post, we’re going to look at ways...
by Todd Mumford | Dec 17, 2014 | PPC, SEO
If you want to rank in search engines for specific keywords, then you will want to focus your online marketing strategy for those keywords. Of course, you’ll have to do it carefully as Google has been cracking down on over optimization and other unnatural...
by Todd Mumford | Nov 21, 2014 | SEO
SEO, or search engine optimization, is big business. And because is it an essential part of the online strategy for most brands it would stand to reason that it is well-defined and understood, right? Wrong. SEO is one of the most misunderstood online marketing...
