by Todd Mumford | Aug 9, 2017 | B2B Marketing, Marketing Strategy, Sales
A huge part of b2b marketing is becoming an expert on human behavior and assessing people’s perceived excitement levels and their overall behavior as it’s geared toward decision-making. Inbound marketers are the watchmen of the digital marketing sphere, always...
by Todd Mumford | Aug 4, 2017 | B2B Marketing, Inbound Marketing, Marketing Strategy, Sales
No matter how much we’d like to think it’s true – marketers aren’t wizards, telekinetic mind-readers or psychologists proficient in classical conditioning. It’s really tough to get people to do the things you’d like them to. We blame free will. It’s imperative...
by Todd Mumford | Aug 2, 2017 | Marketing Strategy
In 1923, Australian archaeologist, philologist and European prehistory specialist, Gordon Childe, coined the term Neolithic Revolution, which described the wide-scale change of many human cultures from hunting-gathering to farming. People realized that agriculture was...
by Todd Mumford | Jul 31, 2017 | Marketing Strategy
Defining Marketing Automation is no easy task – everyone has their own special description of the term that usually encompasses their own specialties, interests and processes – and this is because there are so many ways to implement a strong B2B marketing...
by Todd Mumford | Jul 28, 2017 | Marketing Strategy
Do you know that when Arnold Schwarzenegger won his first Mr. Universe title in 1967, based on his body mass index (BMI), he was clinically obese? Not even overweight but obese! Athletes all over the world know that BMI is a bogus index and it has nothing to do with...
