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5 Reasons Why SEO Still Isn’t Dead (Updated for 2022)

5 Reasons Why SEO Still Isn’t Dead (Updated for 2022)

Every couple of weeks we meet a business person who asks us this fundamental question – “Is SEO Dead?” And it’s always a difficult question to answer, since answering it requires providing even more education to the business owner on what SEO really is, what it was (and never was), and was it is developing […]

Why Traditional Advertising No Longer Works (And How to Fix It)

The day that marketers have dreaded for years is finally year: traditional advertising has officially bitten the proverbial dust. Gone are the days when commercials, promotional emails and direct mailings would bring in an avalanche of profits to a business. Now, traditional advertising has given way to customer-centric inbound marketing – and unless your business […]

10 Ways to Hold Marketing Accountable to Revenue

10 Ways to Hold Marketing Accountable to Revenue

There are those who would have you believe that marketing is like an art, rather than a science.  These are the people who won’t blink an eye at spending a considerable chunk of the company’s marketing budget in the hopes that the ROI will favor these risks.  While a few marketers may strike nuggets of […]