by Riverbed Marketing | Nov 15, 2019 | B2B Marketing, SEO
When you’re selling directly to consumers (B2C), your SEO campaigns are trying to drive customers to buy now. Selling to businesses takes a different strategy, especially when it comes to search engine optimization. The B2B buying journey takes longer. Purchases are...
by Riverbed Marketing | Nov 13, 2019 | B2B Marketing, Content Marketing Tips, Content Strategy
The B2B sales pipeline and buyer journey can be a long one. Getting potential customers to return to your website, ie maximizing visitor retention, can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead,...
by Michael Bergen | Nov 12, 2019 | B2B Marketing, Marketing Strategy
Imagine this scenario. You score a meeting with the CEO of a company to which you want to sell your services. She opens the conversation by saying she’s never heard of your company and isn’t sure why she took the meeting. How successful do you think you would be? ...
by Michael Bergen | Nov 4, 2019 | B2B Marketing, Marketing Strategy
The cloud has changed everything. With unlimited storage capacity and the ability to handle even the most complex tasks without advanced hardware, it has changed the way businesses operate. It’s also changed the way businesses market their products and services. As...
by Riverbed Marketing | Oct 25, 2019 | B2B Marketing, Marketing Budget, Marketing Strategy
When you are trying to establish your B2B marketing budget, there are a variety of factors you need to consider. While it helps to look at industry benchmarks, each business situation is unique. Well-established market leaders take different marketing approaches than...
by Riverbed Marketing | Oct 22, 2019 | B2B Marketing, Marketing Strategy
Financial technology has emerged as a way to improve and automate the delivery of financial services. Competing with traditional methods, the global fintech marketing was valued at $127 billion in 2018 and it’s growing at an annual rate of more than 24%. ...
