by Riverbed Marketing | Jan 10, 2017 | B2B Marketing, PPC
Have you ever wondered how traffic started to appear magically on your website? As much as we all would love to be able to make this happen with a flick of the wrist and a wave of the wand, in all reality, there are many variables involved in bringing this to...
by Riverbed Marketing | Nov 15, 2019 | B2B Marketing, SEO
When you’re selling directly to consumers (B2C), your SEO campaigns are trying to drive customers to buy now. Selling to businesses takes a different strategy, especially when it comes to search engine optimization. The B2B buying journey takes longer. Purchases are...
by Riverbed Marketing | Apr 19, 2017 | B2B Marketing
When I was about one year away from my discharge from the military, I made a big decision: I scraped up all my money and ordered a pair of soft contact lenses. I knew the waiting period was about 1.5 years to get to the mandatory medical exam to make sure my eyes...
by Todd Mumford | May 5, 2017 | B2B Marketing
“Statistics are like bikinis. What they reveal is trivial, but what they conceal is vital.” ~ Aaron Levenstein (Former associate professor emeritus of business at Baruch College, from 1961 to 1981) Do you know that the only reason why the Continental Congress asked...
by Riverbed Marketing | Oct 9, 2019 | B2B Marketing
When it comes to choosing a B2B marketing agency, not all agencies are the same. Picking the right one can accelerate your growth. Look for an agency that will take the time to understand your industry and the nuances of the audiences you serve. Your agency should...
by Riverbed Marketing | Aug 12, 2019 | B2B Marketing, Marketing Strategy
In the past few years, digital marketing has exploded. This evolution, along with the vast options for marketing channels, has made it difficult to cut through the noise and effectively get your message out. That’s why so many companies have turned to...
