Storytelling has been a distinctly human ritual for millennia. We’ve shaped our perspective of the world through pictorials, verbal expression and the written word, adding complexity – and simplicity – to our ever-expanding worldview. The stories we tell not only add personality and individuality to our existence, but they help others to gauge the authenticity […]

As reported by in 11th Annual Industry Characteristics Study by the Custom Content Council, the U.S. content marketing sector is now a $40 billion industry. More and more companies take good content as the heart and soul of effective inbound marketing.

Marketo and Junta42 statistics show that B2B marketers set aside roughly 26% of their marketing […]