by Todd Mumford | Mar 20, 2015 | Content Strategy, Inbound Marketing, Marketing Strategy, PR, Social Media Marketing
Social media often gets a bad rap with small business owners, if they buy into the misconceptions about its value as a marketing channel. We’re here to set the record straight on some of these common beliefs: 1. Social media is fun, but it’s only good for...
by Riverbed Marketing | Feb 23, 2015 | Content Marketing Tips, Content Strategy, Content Strategy Tips & Ideas, Email Marketing, Inbound Marketing, SEO
The key to a successful inbound marketing campaign is building engaging content. Let’s face it, as a business owner you’re probably swamped 25 hours per day and writing content is probably not at the top of your priority list, or even on the radar. So you’ve decided...
by Todd Mumford | Mar 12, 2015 | Content Marketing Tips, Content Strategy, Content Strategy Tips & Ideas
Rich & compelling content is what drives online business more and more each day so having a dedicated content budget is pretty common. As business owners we need to ask ourselves, is the development cost or time worth the outcome? Many business owners know that...
by Todd Mumford | Mar 27, 2017 | Content Strategy
We humans are funny creatures. We’re always attracted to something new. And then the new thing becomes a fad, then a trend and then a rage. Just think about when, in the ‘60s, London-based fashion designer Mary Quant invented the miniskirt and named it after her car....
by Todd Mumford | Mar 29, 2017 | Content Strategy
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu: The Art of War He may not have known it at that time, but it was the Canadian ice hockey legend, Wayne Gretzky, who best defined strategy when...
by Todd Mumford | Mar 31, 2017 | Content Marketing Tips, Content Strategy
Do you know that David “Screaming Lord” Sutch, as leader of the British Monster Raving Loony Party, was Britain’s longest serving party leader from 1983 to June 1999, when he hanged himself? To the casual bystander, this ferociously fantabulous fact...
