When you’re evaluating your B2B content marketing strategy, you must have the fundamentals down. This requires doing the upfront work to effectively create content that moves the needle. There’s too much at stake to just throw things at the wall and see what sticks....
In 2020, we all evolved. We heard terms like uncertain times, new normal, or pivot so many times they became cliches. As we all adapted and survived, we learned new strategies to deal with COVID and shifting customer priorities. As we move forward, some things will...
Looking for content marketing trends for 2021? You’ve come to the right place. We’ve analyzed thousands of campaigns to distill what’s working and what’s emerging. Here are some of the biggest content marketing trends we see taking root in 2021 and growing. ...
The B2B sales pipeline and buyer journey can be a long one. Getting potential customers to return to your website can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead, nurturing, and through the buying decision,...
News Flash: marketers are progressively getting worse at effective content marketing. There, we said it. There’s a certain confusion as to what content strategy is, and therefore, how to implement good strategies; and you know what? It’s OK. Really, it is –...
Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not. The stigma in writing and tailoring great content to the...
