by Todd Mumford | Mar 9, 2021 | Content Strategy, Marketing Strategy
There’s a great deal of debate about how many new products launch each year and the failure. Some say the failure rate is as high as 90%. Other claims it’s much lower. Either way, the risk of failure is high. Even the biggest brands and best marketers have missed the... 
by Todd Mumford | Jan 19, 2021 | B2B Marketing, Content Strategy
When you’re evaluating your B2B content strategy, you must have the fundamentals down. This requires doing the upfront work to effectively create content that moves the needle. There’s too much at stake to just throw things at the wall and see what sticks. Let’s start... 
by Todd Mumford | Jan 11, 2021 | Content Strategy, Marketing Strategy
In 2020, we all evolved. We heard terms like uncertain times, new normal, or pivot so many times they became cliches. As we all adapted and survived, we learned new strategies to deal with COVID and shifting customer priorities. As we move forward, some things will... 
by Todd Mumford | Jan 7, 2021 | Content Strategy, Marketing Strategy
Looking for the latest B2B content marketing trends for 2021? You’ve come to the right place. We’ve analyzed thousands of campaigns to distill what’s working and what’s emerging. Here are some of the biggest content marketing trends we see taking root in 2021 and... 
by Riverbed Marketing | Nov 13, 2019 | B2B Marketing, Content Marketing Tips, Content Strategy
The B2B sales pipeline and buyer journey can be a long one. Getting potential customers to return to your website, ie maximizing visitor retention, can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead,... 
by Riverbed Marketing | Sep 18, 2017 | Content Strategy
News Flash: marketers are progressively getting worse at effective content marketing. There, we said it. There’s a certain confusion as to what content strategy is, and therefore, how to implement good strategies; and you know what? It’s OK. Really, it is –... 