The B2B sales pipeline and buyer journey can be a long one. Getting potential customers to return to your website can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead, nurturing, and through the buying decision,...
News Flash: marketers are progressively getting worse at effective content marketing. There, we said it. There’s a certain confusion as to what content strategy is, and therefore, how to implement good strategies; and you know what? It’s OK. Really, it is –...
Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not. The stigma in writing and tailoring great content to the...
No matter how much we’d like to think it’s true – marketers aren’t wizards, telekinetic mind-readers or psychologists proficient in classical conditioning. It’s really tough to get people to do the things you’d like them to. We blame free will. It’s imperative...
If you’ve had the good fortune of reading German writer, Rudolf Erich Raspe’s 1785 masterpiece, Baron Munchausen’s Narrative of his Marvellous Travels and Campaigns in Russia, you may well agree with me that the good ol’ baron took some endearingly eventful and...
Do you know that the world’s longest movie according to Guinness World Records is The Cure for Insomnia? It was directed by John Henry Timmis IV, released in 1987 and its running time was 87 hours. The film was all about poet, L. D. Groban’s reciting his 4,080-page...
