News Flash: marketers are progressively getting worse at effective content marketing.
There, we said it.
There’s a certain confusion as to what content strategy is, and therefore, how to implement good strategies; and you know what? It’s OK. Really, it is – because the first step in fixing any problem is admitting there’s an issue in the […]
Read More
Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not.
The stigma in writing and tailoring great content to the healthcare industry is that most writers think they have […]
Read More
No matter how much we’d like to think it’s true – marketers aren’t wizards, telekinetic mind-readers or psychologists proficient in classical conditioning. It’s really tough to get people to do the things you’d like them to. We blame free will.
It’s imperative to all businesses that visitors, readers, customers and leads take action; in order for […]
Read More
If you’ve had the good fortune of reading German writer, Rudolf Erich Raspe’s 1785 masterpiece, Baron Munchausen’s Narrative of his Marvellous Travels and Campaigns in Russia, you may well agree with me that the good ol’ baron took some endearingly eventful and exciting journeys all over the land to both entertain and annoy both his […]
Read More
Do you know that the world’s longest movie according to Guinness World Records is The Cure for Insomnia?
It was directed by John Henry Timmis IV, released in 1987 and its running time was 87 hours.
The film was all about poet, L. D. Groban’s reciting his 4,080-page poem, A Cure for Insomnia.
The good news for you, […]
Read More
Do you know that David “Screaming Lord” Sutch, as leader of the British Monster Raving Loony Party, was Britain’s longest serving party leader from 1983 to June 1999, when he hanged himself?
To the casual bystander, this ferociously fantabulous fact may be as trivial to our topic as the lovemaking habits of adolescent skunks relative to […]
Read More
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu: The Art of War
He may not have known it at that time, but it was the Canadian ice hockey legend, Wayne Gretzky, who best defined strategy when he said …
“I skate where the puck is […]
We humans are funny creatures.
We’re always attracted to something new.
And then the new thing becomes a fad, then a trend and then a rage.
Just think about when, in the ‘60s, London-based fashion designer Mary Quant invented the miniskirt and named it after her car.
It started out as a fad, then became a trend and a […]
Read More