Remember the days when the ability to “close the deal” was a big thing for sales people? I do! And the way to do it, according to popular belief, was to Ask for the Order. Yes, in capital letters. In online marketing, however, that translates into adding a Call to Action (CTA) to your material […]Read More
As we push into 2015, there has been a fundamental shift in the way the general populace access & utilizes the internet. With the majority of all internet usage being via mobile, not only is there value in putting your best mobile foot forward, but the mobile community is becoming increasingly impossible to ignore. With […]Read More
Converting visitors into qualified sales leads is the primary reason why most companies build websites. Sure, there are other factors to take into account, writes George Glover in Business2Community. These could be building thought leadership, maintaining globally-accessible business hours or simply showcasing your message, but—let’s face it—the purpose of having a website is to increase […]Read More
Marketing is essential for ongoing growth of your company, and most business owners are constantly looking for new ways to generate and convert leads. To be effective, however, any marketing needs to fully understand, document and target your buyer personas.
Inbound marketing, which finds its roots in permission marketing (a term coined by Seth Godin), manages […]Read More
Whether the goal of your website is to have customers join your mailing list to generate leads or to make a purchase, increasing the percentage of visitors who complete your desired action is known as website conversion. Taking steps to improve online conversion rate will lower the cost per acquisition (CPA) and positively impact all areas of your marketing […]Read More