It can be frustrating. You’ve spent time and money on a B2B email marketing campaign and got little to no response. We’ve all been there. High bounce rates, poor open rates, no click-throughs, and frequent unsubscribes. All these can be leading contributors to poor...
Do you know that John Bowman, a tanner from Vermont believed that after his death, in 1891, he would be reincarnated with his pre-deceased wife and children? So, he ordered his house staff to have dinner on the table every night, just in case. They finally stopped in...
Mark Twain said many years ago… “The reports of my death are greatly exaggerated.” We can say the same about email marketing in the B2B world. Over the years, many “experts” buried email marketing, blaming lack of interest and the more and more heavy-handed spam laws....
