by Riverbed Marketing | Nov 26, 2019 | B2B Marketing, Email Marketing, Marketing Strategy
Every day, the average office worker will receive 121 email messages. Top executives can easily get twice that number. It’s all part of an internet ecosystem that sees nearly 300 billion emails floating across cyberspace each day. With all that email hitting...
by Riverbed Marketing | Feb 23, 2015 | Content Marketing Tips, Content Strategy, Content Strategy Tips & Ideas, Email Marketing, Inbound Marketing, SEO
The key to a successful inbound marketing campaign is building engaging content. Let’s face it, as a business owner you’re probably swamped 25 hours per day and writing content is probably not at the top of your priority list, or even on the radar. So you’ve decided...
by Todd Mumford | Apr 28, 2017 | Email Marketing
Do you know that John Bowman, a tanner from Vermont believed that after his death, in 1891, he would be reincarnated with his pre-deceased wife and children? So, he ordered his house staff to have dinner on the table every night, just in case. They finally stopped in...
by Todd Mumford | Apr 26, 2017 | Email Marketing
Mark Twain said many years ago… “The reports of my death are greatly exaggerated.” We can say the same about email marketing in the B2B world. Over the years, many “experts” buried email marketing, blaming lack of interest and the more and more heavy-handed spam laws....
by Michael Bergen | Jun 27, 2019 | B2B Marketing, Email Marketing
It can be frustrating. You’ve spent time and money on a B2B email marketing campaign and got little to no response. We’ve all been there. High bounce rates, poor open rates, no click-throughs, and frequent unsubscribes. All these can be leading...
