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Marketing Automation (MA) Implementation Guide

Marketing Automation (MA) Implementation Guide

by Todd Mumford | Aug 14, 2018 | Inbound Marketing, Marketing Automation

Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of them? And in the middle of the enthusiastic rocking and rattling, the...
What is Content Shock & What It Means For Your Business

What is Content Shock & What It Means For Your Business

by Todd Mumford | Mar 27, 2017 | Content Marketing, Inbound Marketing, Sales

We humans are funny creatures. We’re always attracted to something new. And then the new thing becomes a fad, then a trend and then a rage. Just think about when, in the ‘60s, London-based fashion designer Mary Quant invented the miniskirt and named it after her car....
10 Reasons Your Business In Inbound Marketing

10 Reasons Your Business In Inbound Marketing

by Todd Mumford | Dec 19, 2015 | Inbound Marketing, Marketing Strategy

Are you balancing too many tasks in an effort to follow up on leads? Are your sales down and clients dropping off your list like the proverbial dominoes? It could be a sign you should take notice of. If you own a brick and mortar business, then you probably know that...
How To Define Marketing Goals For Your Company

How To Define Marketing Goals For Your Company

by Todd Mumford | Apr 15, 2015 | Inbound Marketing

To create comprehensive marketing goals for your company, it’s essential to start with a solid, achievable business plan that includes having a clear understanding of your competition. This is the only way to develop a marketing plan that addresses gaps and delivers...
7 Lead Nurturing Techniques To Raise Your B2B Sales Conversion Rate

7 Lead Nurturing Techniques To Raise Your B2B Sales Conversion Rate

by Todd Mumford | Apr 10, 2017 | B2B Marketing, Inbound Marketing, Sales

Every year thousands of people join fitness centers, hoping they can lose weight, build some muscle or just shake themselves into physically better condition. So, they work hard for a couple of weeks, check their progress and when they don’t see the desired...
Top 2015 Marketing Conferences You Still Have Time To Attend

Top 2015 Marketing Conferences You Still Have Time To Attend

by Todd Mumford | Aug 10, 2015 | Inbound Marketing, Marketing Strategy

There’s less than six months before the New Year but, you still have plenty of opportunities to attend some of the best business, technology and marketing conferences before this year runs out. We’ve put together a list of some of the top conferences in Canada and the...
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