by Todd Mumford | Feb 28, 2014 | Inbound Marketing
If you’ve ever struggled to get people to use your products, or you’ve found that your company has spent a significant amount of money on a marketing campaign that had little return on your investment, it’s time to introduce yourself to the concept of lean...
by Todd Mumford | Sep 25, 2013 | Inbound Marketing
Traditional marketing metrics are designed to help business leaders get a better idea as to the overall health of their online marketing campaigns; but is it possible that these metrics are giving you a false idea of your online success? It’s important to point out...
by Todd Mumford | Aug 29, 2013 | Inbound Marketing
There are those who would have you believe that marketing is like an art, rather than a science. These are the people who won’t blink an eye at spending a considerable chunk of the company’s marketing budget in the hopes that the ROI will favor these risks. While a...
