by Todd Mumford | Mar 24, 2017 | Content Marketing, Inbound Marketing
On one nice sunny day, an unsuspecting gentleman, Josh hopped into his local shop to buy a pack of cigarettes. It’s a bad habit, but let’s respect people regardless of their seemingly harmless lifestyle choices. After selecting the right make of cigarettes, Josh, just...
by Riverbed Marketing | Apr 3, 2017 | Inbound Marketing
Many moons ago, when I was working as a gravedigger in London, I had the opportunity for a little promotion. The new job would have been that of a horse-drawn hearse driver. So, I enrolled in a driving course to get my driving licence for horse and cart. In that...
by Riverbed Marketing | Apr 7, 2017 | Inbound Marketing
Do you know that in Philadelphia, according to a 1760 law, it’s illegal to carry pretzels in your bag, suitcase or pocket? Equally, even though it’s not illegal, but pointless to “carry” extra employees on your payroll. Yes, they are needed, but, being support people,...
by Riverbed Marketing | Apr 5, 2017 | Inbound Marketing
The date was 9 May 1864. The place was the battle of Spotsylvania Court House. Uncle John was busy finishing his sentence, but failed in his mighty task. He started… “They couldn’t hit an elephant from this dis…” Before finishing his sentence, a Confederate...
by Todd Mumford | Apr 12, 2017 | Inbound Marketing
Where It All Started… AAR sessions are “let’s compare notes” session in search of causes for problems and windows for improvement. There is no witch hunt. By contrast, the typical corporate debrief process is the proverbial execution: Find out what went wrong,...
by Todd Mumford | Apr 21, 2017 | Inbound Marketing
Have you ever thought about the relationship between birds and politicians? If not, here is something to scratch your head over. Think of an owl. A normal, pedestrian, garden-variety owl that, according to folk tales is supposed to be a smart and wise animal. Then...
