by Todd Mumford | Mar 24, 2015 | Conversion Optimization (CRO), Inbound Marketing, Lead Generation, Lead Nurture
Marketing is essential for ongoing growth of your company, and most business owners are constantly looking for new ways to generate and convert leads. To be effective, however, any marketing team needs to fully understand, document and target your buyer personas....
by Todd Mumford | Mar 26, 2015 | Inbound Marketing, Lead Generation, Lead Nurture, Sales
One of the primary reasons for using inbound marketing as your sole online marketing strategy is to develop prospective customers and generate sales. Your website might be attracting a substantial number of visitors, but unless you are “capturing” usable information...
by Todd Mumford | Nov 4, 2015 | B2B Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Social Media Marketing
It makes no difference whether you’re a butcher, baker or candle-stick maker – you want to be the best. Think about just about any industry, and chances are you probably know at least one or two people who are the living embodiment of it. Software? Still...
by Michael Bergen | Mar 4, 2015 | Lead Generation
Today the internet is a living, breathing animal. The consumer audience demands expedient access to information and control over their purchasing decisions. But how do we as business owners and marketers leverage this ever-expanding (& behaving) audience to...
by Todd Mumford | Jan 21, 2015 | Inbound Marketing, Lead Generation, Marketing Strategy
There’s no getting around it – the biggest trend and perhaps the most important aspect of today’s digital advertising world is inbound marketing. Typically considered as a way of marketing by educating, entertaining, and pulling in current and prospective customers...
by Todd Mumford | Sep 22, 2014 | Analytics, Lead Generation, Lead Nurture, PPC, SEO
No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customer one of your most important metrics will be your conversion rate. Conversion rate optimization or “CRO” is the systematic approach in...
