How Blogging Generates Sales Leads

How Blogging Generates Sales Leads

Imagine this in your mind’s eye: You’re at a family BBQ, enjoying the afternoon sunshine. For the last hour, you’ve been fully engaged in a light-hearted debate with your stubborn and *cough* wrong father-in-law about the best type of oil to put in your car. The...
How to Generate More Sales Qualified Leads

How to Generate More Sales Qualified Leads

A huge part of marketing is becoming an expert on human behavior and assessing people’s perceived excitement levels and their overall behavior as it’s geared toward decision-making. Inbound marketers are the watchmen of the digital marketing sphere, always...
How Buyer Personas Affect the Sales Process

How Buyer Personas Affect the Sales Process

In the late 90s, I learnt something interesting from the marketing legend, Jay Abraham. There are three ways to grow a business… Increase the number of clients Increase the frequency of interactions Increase the value/price of interactions #1 is undoubtedly the...