How Blogging Generates Sales Leads

How Blogging Generates Sales Leads

Imagine this in your mind’s eye: You’re at a family BBQ, enjoying the afternoon sunshine. For the last hour, you’ve been fully engaged in a light-hearted debate with your stubborn and *cough* wrong father-in-law about the best type of oil to put in your car. The...
How Buyer Personas Affect the Sales Process

How Buyer Personas Affect the Sales Process

In the late 90s, I learnt something interesting from the marketing legend, Jay Abraham. There are three ways to grow a business… Increase the number of clients Increase the frequency of interactions Increase the value/price of interactions #1 is undoubtedly the...