15 09, 2015

How To Generate High Marketing ROI For Your Business

By | 2015-09-15T01:00:34+00:00 September 15th, 2015|Lead Generation|0 Comments

In a digital marketing world, small and medium enterprises (SMEs) often have a much harder time quantifying and qualifying their marketing campaigns because too often they don’t prioritize the right metrics, content or mediums of delivery. The basic premise of inbound marketing is to “draw in” your audience, educate them on how to solve their [...]

10 09, 2015

How To Determine Your Unique Selling Proposition

By | 2015-09-10T15:03:56+00:00 September 10th, 2015|Lead Generation|0 Comments

Offering your prospects a unique selling proposition, otherwise known as your USP, helps you separate your business from your competitors. A USP is what makes your business stand out from the crowd. Without a fresh selling proposition, you won’t be able to differentiate yourself and you can't create a special place for your company in [...]

19 05, 2015

How To Target Your Ideal Buyer in 6 Steps

By | 2015-05-19T23:05:32+00:00 May 19th, 2015|Lead Generation|0 Comments

When you’re trying to reach a particular audience, your success depends on how thoroughly you’re able to target them. It also depends on your market positioning and segmentation, but to achieve both of those you need, first and foremost, to know who your ideal buyer is—and how to reach him (or her). These six steps [...]

15 05, 2015

How To Use Relationship Marketing To Drive New Leads

By | 2015-05-15T20:26:17+00:00 May 15th, 2015|Lead Generation|0 Comments

The purpose of relationship marketing is not to land a transaction, but to build long-term customer loyalty and engagement. Client relationship marketing (CRM) has been shown to drive new leads at a higher rate than traditional efforts, according to Keli Bennet, Consumer Marketing Director at Abbot Laboratories in Illinois. Building relationships typically takes the form [...]

31 03, 2015

How to Be Mobile Friendly; The Ultimate Guide to Mobile Functionality

By | 2015-03-31T19:07:49+00:00 March 31st, 2015|Analytics, Conversion Optimization (CRO), Inbound Marketing, Lead Generation, SEO, Web Design|0 Comments

As we push into 2015, there has been a fundamental shift in the way the general populace access & utilizes the internet. With the majority of all internet usage being via mobile, not only is there value in putting your best mobile foot forward, but the mobile community is becoming increasingly impossible to ignore. With [...]

27 03, 2015

Why Persuasive Copy Is A Powerful Website Conversion Tool

By | 2015-03-27T22:47:50+00:00 March 27th, 2015|Conversion Optimization (CRO), Inbound Marketing, Lead Generation, Lead Nurture, SEO, Web Design|0 Comments

Converting visitors into qualified sales leads is the primary reason why most companies build websites. Sure, there are other factors to take into account, writes George Glover in Business2Community. These could be building thought leadership, maintaining globally-accessible business hours or  simply showcasing your message, but—let’s face it—the purpose of having a website is to increase [...]

26 03, 2015

How To Use Offers To Convert Visitors To Leads

By | 2015-03-26T23:24:20+00:00 March 26th, 2015|Content Marketing Tips, Inbound Marketing, Lead Generation, Lead Nurture, SEO|0 Comments

One of the primary reasons for using inbound marketing as your sole online marketing strategy is to develop prospective customers and generate sales. Your website might be attracting a substantial number of visitors, but unless you are “capturing” usable information it is unlikely those visitors will ever become your clients. Online offers are a non-invasive, non-threatening [...]

24 03, 2015

Why The Inbound Methodology Works: Attract, Engage, Convert

By | 2015-03-24T19:40:32+00:00 March 24th, 2015|Conversion Optimization (CRO), Inbound Marketing, Lead Generation, Lead Nurture|0 Comments

Marketing is essential for ongoing growth of your company, and most business owners are constantly looking for new ways to generate and convert leads. To be effective, however, any marketing needs to fully understand, document and target your buyer personas. Inbound marketing, which finds its roots in permission marketing (a term coined by Seth Godin), [...]

4 03, 2015

12 Ways To Improve Website Traffic, Leads, And Sales

By | 2019-05-02T17:37:02+00:00 March 4th, 2015|Lead Generation|0 Comments

Today the internet is a living, breathing animal. The consumer audience demands expedient access to information and control over their purchasing decisions. But how do we as business owners and marketers leverage this ever-expanding (& behaving) audience to directly impact the bottom line of our business? With the availability of information today, consumers seek to [...]

22 09, 2014

The Newbie’s Guide to Conversion Rate Optimization and How to Improve Lead Conversion on Your Websites

By | 2014-09-22T19:35:12+00:00 September 22nd, 2014|Analytics, Lead Generation, Lead Nurture, PPC, SEO|0 Comments

No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customer one of your most important metrics will be your conversion rate. Conversion rate optimization or "CRO" is the systematic approach in which you analyze how, where and why your customers are converting [...]