by Todd Mumford | Sep 21, 2015 | Lead Generation
Your website is like an 18-wheeler: it’s got to be powerful & robust, or it will fail to carry the traffic we all strive towards. If you think a Facebook page is all you need for your Business, we can think of 18 reasons why you may want to review your...
by Todd Mumford | Sep 10, 2015 | Lead Generation
Offering your prospects a unique selling proposition, otherwise known as your USP, helps you separate your business from your competitors. A USP is what makes your business stand out from the crowd. Without a fresh selling proposition, you won’t be able to...
by Todd Mumford | May 19, 2015 | Lead Generation
When you’re trying to reach a particular audience, your success depends on how thoroughly you’re able to target them. It also depends on your market positioning and segmentation, but to achieve both of those you need, first and foremost, to know who your ideal buyer...
by Todd Mumford | May 15, 2015 | Lead Generation
The purpose of relationship marketing is not to land a transaction, but to build long-term customer loyalty and engagement. Client relationship marketing (CRM) has been shown to drive new leads at a higher rate than traditional efforts, according to Keli Bennet,...
