by Todd Mumford | Mar 24, 2015 | Conversion Optimization (CRO), Inbound Marketing, Lead Generation, Lead Nurture
Marketing is essential for ongoing growth of your company, and most business owners are constantly looking for new ways to generate and convert leads. To be effective, however, any marketing team needs to fully understand, document and target your buyer personas....
by Todd Mumford | Mar 26, 2015 | Inbound Marketing, Lead Generation, Lead Nurture, Sales
One of the primary reasons for using inbound marketing as your sole online marketing strategy is to develop prospective customers and generate sales. Your website might be attracting a substantial number of visitors, but unless you are “capturing” usable information...
by Todd Mumford | Sep 22, 2014 | Analytics, Lead Generation, Lead Nurture, PPC, SEO
No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customer one of your most important metrics will be your conversion rate. Conversion rate optimization or “CRO” is the systematic approach in...
by Todd Mumford | Dec 19, 2015 | Inbound Marketing, Lead Generation, Lead Nurture
Are you balancing too many tasks in an effort to follow up on leads? Are your sales down and clients dropping off your list like the proverbial dominoes? It could be a sign you should take notice of. If you own a brick and mortar business, then you probably know that...
by Todd Mumford | Jan 7, 2016 | Lead Nurture
If you’re interested in selling anything online, then you already know about the importance of lead conversion. Simply put, all the traffic in the world won’t matter if you can’t turn at least some of your visitors into paying customers. That’s why it’s important that...
by Todd Mumford | Apr 10, 2017 | Lead Nurture
Every year thousands of people join fitness centers, hoping they can lose weight, build some muscle or just shake themselves into physically better condition. So, they work hard for a couple of weeks, check their progress and when they don’t see the desired...
