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Every year thousands of people join fitness centers, hoping they can lose weight, build some muscle or just shake themselves into physically better condition.
So, they work hard for a couple of weeks, check their progress and when they don’t see the desired results they quit.
What very often though, the problem is not in with their […]
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If you’re interested in selling anything online, then you already know about the importance of lead conversion. Simply put, all the traffic in the world won’t matter if you can’t turn at least some of your visitors into paying customers. That’s why it’s important that you develop a lead nurturing process that optimizes your conversion […]
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Are you balancing too many tasks in an effort to follow up on leads? Are your sales down and clients dropping off your list like the proverbial dominoes? It could be a sign you should take notice of.
If you own a brick and mortar business, then you probably know that the physical location of your […]
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Converting visitors into qualified sales leads is the primary reason why most companies build websites. Sure, there are other factors to take into account, writes George Glover in Business2Community. These could be building thought leadership, maintaining globally-accessible business hours or simply showcasing your message, but—let’s face it—the purpose of having a website is to increase […]
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One of the primary reasons for using inbound marketing as your sole online marketing strategy is to develop prospective customers and generate sales. Your website might be attracting a substantial number of visitors, but unless you are “capturing” usable information it is unlikely those visitors will ever become your clients.
Online offers are a non-invasive, non-threatening way […]
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Marketing is essential for ongoing growth of your company, and most business owners are constantly looking for new ways to generate and convert leads. To be effective, however, any marketing needs to fully understand, document and target your buyer personas.
Inbound marketing, which finds its roots in permission marketing (a term coined by Seth Godin), manages […]
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No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customer one of your most important metrics will be your conversion rate. Conversion rate optimization or “CRO” is the systematic approach in which you analyze how, where and why your customers are converting […]
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