by Todd Mumford | Jul 10, 2017 | Marketing Strategy
Imagine if you will. Some unknown car company decides to make the best car in the world, so they buy brakes from Porsche, a gearbox from Ferrari, an engine from Koenigsegg, a chassis from Maserati, a body from Rolls Royce and tires from Pirelli. And management thinks...
by Todd Mumford | Jul 14, 2017 | Marketing Strategy
If you ever decide to busy yourself in the majestic art of making sausages in the artisan way, you have two ways. You grab a large funnel, pull the casing on the narrow end, stuff the meat into the wide end and start squeezing it through the funnel into the casing....
by Todd Mumford | Jul 28, 2017 | Marketing Strategy
Do you know that when Arnold Schwarzenegger won his first Mr. Universe title in 1967, based on his body mass index (BMI), he was clinically obese? Not even overweight but obese! Athletes all over the world know that BMI is a bogus index and it has nothing to do with...
by Todd Mumford | Aug 2, 2017 | Marketing Strategy
In 1923, Australian archaeologist, philologist and European prehistory specialist, Gordon Childe, coined the term Neolithic Revolution, which described the wide-scale change of many human cultures from hunting-gathering to farming. People realized that agriculture was...
by Todd Mumford | Aug 11, 2017 | Marketing Strategy
Do you know that in Great Britain there is a growing number of people who demand the replacement of the original the British national anthem, God Save The Queen, with something more modern and cheerful? And do you know what they want to replace it? Well, the theme...
by Riverbed Marketing | Aug 12, 2019 | B2B Marketing, Marketing Strategy
In the past few years, digital marketing has exploded. This evolution, along with the vast options for marketing channels, has made it difficult to cut through the noise and effectively get your message out. That’s why so many companies have turned to...
