by Riverbed Marketing | Oct 22, 2019 | B2B Marketing, Marketing Strategy
Financial technology has emerged as a way to improve and automate the delivery of financial services. Competing with traditional methods, the global fintech marketing was valued at $127 billion in 2018 and it’s growing at an annual rate of more than 24%. It’s given...
by Riverbed Marketing | Sep 6, 2017 | B2B Marketing, Content Marketing, Marketing Strategy
Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not. The stigma in writing and tailoring great content to the...
by Todd Mumford | Nov 4, 2015 | Inbound Marketing, Marketing Strategy
It makes no difference whether you’re a butcher, baker or candle-stick maker – you want to be the best. Think about just about any industry, and chances are you probably know at least one or two people who are the living embodiment of it. Software? Still...
by Todd Mumford | Sep 15, 2017 | Marketing Strategy, Sales
Do you know that in 1895, in Ohio, there were only two cars in the whole state? What makes this news so fascinating is that in spite of the fairly big area (44,825 miles2 or 116,096 km2), these two cars managed to pull of an incredible act: They collided head-on. I...
by Todd Mumford | Apr 11, 2015 | Marketing Strategy
Average conversion rates for websites range from 2% to 10%, depending on your industry and your conversion goals. If you have an exceptionally high conversion rate for visitor to lead of 30%, that still means that 70% of your visitors leave your website, possibly...
by Todd Mumford | Dec 19, 2015 | Inbound Marketing, Marketing Strategy
Are you balancing too many tasks in an effort to follow up on leads? Are your sales down and clients dropping off your list like the proverbial dominoes? It could be a sign you should take notice of. If you own a brick and mortar business, then you probably know that...
