by Riverbed Marketing | Feb 23, 2015 | Content Marketing, Inbound Marketing, Marketing Strategy, SEO
The key to a successful inbound marketing campaign is building engaging content. Let’s face it, as a business owner you’re probably swamped 25 hours per day and writing content is probably not at the top of your priority list, or even on the radar. So you’ve decided...
by Todd Mumford | Mar 20, 2015 | Content Marketing, Inbound Marketing, Marketing Strategy
Social media often gets a bad rap with small business owners, if they buy into the misconceptions about its value as a marketing channel. We’re here to set the record straight on some of these common beliefs: 1. Social media is fun, but it’s only good for...
by Todd Mumford | Jul 16, 2015 | Marketing Strategy
The elements that make up brand messaging framework create the visuals and the voice of your brand. Going beyond an offering of a product or service, your brand is a big factor in the overall experience you want your audience to have when they meet and interact with...
by Todd Mumford | Sep 13, 2016 | Marketing Strategy
With the inbound marketing methodology, creative content always reigns supreme – it’s the glue that holds everything together, and the primary source of meaningful interest in a solid, targeted campaign. But, long gone are the days when a great website and a radio ad...
by Todd Mumford | Mar 20, 2017 | Content Marketing, Marketing Strategy, SEO
Marketing maven Dan Kennedy is fond of saying: “The difference between chicken poop and chicken salad is timing.” And when it comes to content marketing, we have to consider British journalist, musician, broadcaster and the inventor of Franglais, a...
by Michael Bergen | Jun 21, 2017 | Marketing Strategy
Trust is fundamental in online sales. Is your brand trustworthy? Many brands ask themselves this question and often come to the realization that they don’t know, or worse… they are losing sales and ultimately even losing the ability to have an audience that hears...
