by Todd Mumford | Mar 20, 2015 | Content Strategy, Inbound Marketing, Marketing Strategy, PR, Social Media Marketing
Social media often gets a bad rap with small business owners, if they buy into the misconceptions about its value as a marketing channel. We’re here to set the record straight on some of these common beliefs: 1. Social media is fun, but it’s only good for...
by Todd Mumford | Nov 4, 2015 | B2B Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Social Media Marketing
It makes no difference whether you’re a butcher, baker or candle-stick maker – you want to be the best. Think about just about any industry, and chances are you probably know at least one or two people who are the living embodiment of it. Software? Still...
by Todd Mumford | Dec 17, 2014 | Marketing Strategy, PPC, SEO, Social Media Marketing
If you want to rank in search engines for specific keywords, then you will want to focus your online marketing strategy for those keywords. Of course, you’ll have to do it carefully as Google has been cracking down on over optimization and other unnatural...
by Todd Mumford | Sep 12, 2014 | Content Marketing Tips, Inbound Marketing, SEO, Social Media Marketing
Are you responsible for marketing a website or a brand online? Whether you own your own business, a network of websites or you’re a marketing professional in charge of branding, it’s critical that you consistently evolve your approach to acquiring new...
by Todd Mumford | Aug 11, 2016 | Social Media Marketing
Social media is a major mover and shaker of traffic online. Facebook is still the king of traffic generating platforms, and Twitter is maintaining its hold on relaying an up-to-the-minute connection with its audience. Forbes tells us that Facebook is making huge...
by Todd Mumford | Sep 15, 2017 | Social Media Marketing
Do you know that in 1895, in Ohio, there were only two cars in the whole state? What makes this news so fascinating is that in spite of the fairly big area (44,825 miles2 or 116,096 km2), these two cars managed to pull of an incredible act: They collided head-on. I...
