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What Is Social Selling and How Can It Help Sales?

What Is Social Selling and How Can It Help Sales?

by Todd Mumford | Sep 15, 2017 | Social Media Marketing

Do you know that in 1895, in Ohio, there were only two cars in the whole state? What makes this news so fascinating is that in spite of the fairly big area (44,825 miles2 or 116,096 km2), these two cars managed to pull of an incredible act: They collided head-on. I...
How to Find Profitable Social Media Platforms for your B2B Business

How to Find Profitable Social Media Platforms for your B2B Business

by Todd Mumford | Aug 11, 2016 | Social Media Marketing

Social media is a major mover and shaker of traffic online. Facebook is still the king of traffic generating platforms, and Twitter is maintaining its hold on relaying an up-to-the-minute connection with its audience. Forbes tells us that Facebook is making huge...
9 Common Misconceptions About Social Media As A Marketing Channel

9 Common Misconceptions About Social Media As A Marketing Channel

by Todd Mumford | Mar 20, 2015 | PR, SEO, Social Media Marketing

Social media often gets a bad rap with small business owners, if they buy into the misconceptions about its value as a marketing channel. We’re here to set the record straight on some of these common beliefs: 1. Social media is fun, but it’s only good for...
Swimming With The Sharks: Diving Into Social Media For Your Business

Swimming With The Sharks: Diving Into Social Media For Your Business

by Todd Mumford | Dec 31, 2014 | Social Media Marketing

Social media is nothing new; Facebook turned 10 earlier this year, and Twitter is close behind. The big brands adopted early and set the bar high – remember Oreo’s real-time response to the blackout at Super Bowl XLVII or when the airlines came through on social...
Advertising is Dying: 10 Reasons Why You Need to Get Your Clients Behind Your Brand

Advertising is Dying: 10 Reasons Why You Need to Get Your Clients Behind Your Brand

by Todd Mumford | Sep 12, 2014 | Content Marketing Tips, Inbound Marketing, SEO, Social Media Marketing

Are you responsible for marketing a website or a brand online? Whether you own your own business, a network of websites or you’re a marketing professional in charge of branding, it’s critical that you consistently evolve your approach to acquiring new...
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