What is social listening?
For those unfamiliar, social listening is just what it sounds like: the process of listening to the online conversations of your customers and potential buyers, primarily within the social media realm. Through this practice, organizations are able to collect vast amounts of valuable data around specific topics, industries, or even brands.
Social listening […]
Do you know that in 1895, in Ohio, there were only two cars in the whole state?
What makes this news so fascinating is that in spite of the fairly big area (44,825 miles2 or 116,096 km2), these two cars managed to pull of an incredible act: They collided head-on.
I mention this interesting fact is because […]
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Social media is a major mover and shaker of traffic online. Facebook is still the king of traffic generating platforms, and Twitter is maintaining its hold on relaying an up-to-the-minute connection with its audience.
Forbes tells us that Facebook is making huge advancements in how it engages with small and medium sized businesses, attracting over 50 […]
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Social media often gets a bad rap with small business owners, if they buy into the misconceptions about its value as a marketing channel. We’re here to set the record straight on some of these common beliefs:
1. Social media is fun, but it’s only good for entertainment.
The perception that social media is not a tool […]
You don’t suck at social media. No way! Your follower counts are up. You’re getting conversions and click-throughs. People are finding your social media channels and you’re putting out posts, videos and information. You’ve got it under control. You are a Social Media Master!
Or are you?
As social media professionals, we all understand the the subtle […]
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Social media is nothing new; Facebook turned 10 earlier this year, and Twitter is close behind. The big brands adopted early and set the bar high – remember Oreo’s real-time response to the blackout at Super Bowl XLVII or when the airlines came through on social media for their delayed passengers?
With acts like that to […]
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Are you a small business owner who is struggling to market your business online, or perhaps you’ve seen some initial search engine optimization success but are looking to scale things up? Content marketing has exploded in popularity over the past few years, and when executed correctly can be a major driver of prospective new customers. […]
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If you’re a fan of using social media networks for business purposes you’ve likely got at least a Facebook Fan Page and a Twitter account up and running. However, have you invested the time in Google+, the social network owned by the search engine and advertising giant? In today’s post we’ll take a closer look […]
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Are you responsible for marketing a website or a brand online? Whether you own your own business, a network of websites or you’re a marketing professional in charge of branding, it’s critical that you consistently evolve your approach to acquiring new business. While it’s long been recognized that traditional forms of advertising – newspapers, television, […]
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