A Beginners Guide To Landing Page Optimization

A Beginners Guide To Landing Page Optimization

According to a study conducted by Econsultancy in 2016, “Only about 22% of businesses are satisfied with their conversion rates.” That’s a lot of unhappy business owners! Two of the most important elements of conversion optimization are your landing page and the...
How To Update An Outdated Website

How To Update An Outdated Website

Would you greet your clients in an office with wood paneling and shag carpet? I didn’t think so. Your website is your office in the digital world, it is where you make your first impression on clients and provide them with the information they need to make an educated...
How to Make a Lasting First Impression

How to Make a Lasting First Impression

A first impression can define a relationship; this even rings true in a first impression a customer has with your business. I recently started as the new Inbound Marketing Consultant (IMC) with Riverbed Marketing and went through a lot of introductions, both with...
10 Ways to Fix an Under Performing Website

10 Ways to Fix an Under Performing Website

Having a website is only one part of the digital marketing equation. The other part is making sure that it delivers what you need in terms of brand awareness, qualified leads, industry credibility.. the list goes on. Few sites have got it made to the point that they...
How to Know its Time for a Website Redesign

How to Know its Time for a Website Redesign

At some point in our lives we’ve all heard someone tell us that first impressions are everything. This is no different for your online presence. Would you let the cobwebs and dust gather in the windows of your physical store front or office, allow the décor to become...