According to a study conducted by Econsultancy in 2016,
“Only about 22% of businesses are satisfied with their conversion rates.”
That’s a lot of unhappy business owners!
Two of the most important elements of conversion optimization are your landing page and the accompanying form.
Landing pages allow you to funnel your visitors through the process and lead them on […]
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Would you greet your clients in an office with wood paneling and shag carpet? I didn’t think so.
Your website is your office in the digital world, it is where you make your first impression on clients and provide them with the information they need to make an educated decision on your product or solution. So […]
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A first impression can define a relationship; this even rings true in a first impression a customer has with your business.
I recently started as the new Inbound Marketing Consultant (IMC) with Riverbed Marketing and went through a lot of introductions, both with Todd, our CEO and the team, as well as Riverbed clients.
As I jumped […]
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Having a website is only one part of the digital marketing equation. The other part is making sure that it delivers what you need in terms of brand awareness, qualified leads, industry credibility.. the list goes on. Few sites have got it made to the point that they are delivering on all fronts, however. Here […]
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At some point in our lives we’ve all heard someone tell us that first impressions are everything. This is no different for your online presence.
Would you let the cobwebs and dust gather in the windows of your physical store front or office, allow the décor to become dated or make the store difficult to peruse?
Your […]
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As we push into 2015, there has been a fundamental shift in the way the general populace access & utilizes the internet. With the majority of all internet usage being via mobile, not only is there value in putting your best mobile foot forward, but the mobile community is becoming increasingly impossible to ignore. With […]
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Converting visitors into qualified sales leads is the primary reason why most companies build websites. Sure, there are other factors to take into account, writes George Glover in Business2Community. These could be building thought leadership, maintaining globally-accessible business hours or simply showcasing your message, but—let’s face it—the purpose of having a website is to increase […]
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