More Sales Leads Generated Using Inbound Marketing
Real Estate Brokerages
Growing and successful real estate brokerages know they don’t sell houses – they sell homes – but we’ll take it one step further; you’re not just selling a home – you’re selling a lifestyle that can be fulfilled by working with your real estate team.
The home itself is just where your buyer will eat and sleep – you’re selling the good life – you’re selling the life your clients will lead when you hand over the keys.
You can lead a prospective buyer to a great house, but you can’t make them buy. A dedicated inbound marketing strategy is a powerful tool that helps change your clients mindsets from that of a buyer, to a prospective neighbour, homeowner, and community member.
More closed real estate transactions means more revenue for your brokerage, and more sales for agents – blah, blah, blah – it also means establishing your brokerage as the home of the go-to dealmakers, the innovative thinkers, and digital sphere savvy experts who use the latest technology to showcase properties like no one else.
So yes, more happy client’s means productive and motivated sales representatives that contribute significantly to your bottom line. But there’s another angle here. Authority and trust attracts top talent – the up-and-coming agents that know how to set fire to a local market want to share in the image you’ve built.
So, how do you increase agent productivity and your transactions?
Build Your Community
It’s not about the bedroom count, the acreage, or the geothermal in-floor heating (although we’re absolutely fans). Dominating real estate marketing channels is all about showcasing the connection you have to your area, the authority your firm possesses as gatekeepers of culture and insider knowledge, and your ability to connect with your clients.
We do this by employing use of high quality content to connect with an audience of qualified prospects and leads. We generate these qualified leads by authentically speaking to your intended market by regularly publishing stellar blog content, utilizing various social media channels to connect and network with our audience, and invest in heavy SEO-targeted keyword research and marketing automation practices to consistently produce first-page search results and constant audience exposure.
Interested in learning more about how our solutions predictably grow the impact your brokerage has on the real estate market?
Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.
Rick Sloboda, Principal @ WebCopy Plus
Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.
Mark Wardell, President @ Wardell International
Todd Mumford and Riverbed Marketing combine a sincere passion and vast knowledge for inbound marketing, with unbeatable customer relationship management. They are doing an outstanding job for us and I would highly recommend them to anyone who is looking to drive results for their business online.
Gary Taylor, Founder & President @ ConnectedCity™
Riverbed Marketing is leading edge in every way when it comes to SEO and inbound marketing. They have grasped the value of content generation and social media, and offer solutions for clients that encompass the whole package.
Chandra Blouin, Founder & Branding Specialist @ Studiothink
Real Estate Marketing In The Digital Age
Traditionally, old school real estate agents and developers focused significant percentages of their marketing budgets on offline/outbound marketing and media channels (Yellowpages, anyone?) to grow their businesses. Why? It used to work.
But hey – this is the digital age. Consumers and qualified leads are already searching for their dream home without your help – and they’re certainly not browsing the phone book for realtor contact information anymore. Let’s put that into perspective
- Buyers are young! Millennials now represent the majority of the buying pool in North America – and they’re using mobile and digital technologies to search for homes.
- The average buyer searches for homes online for 10 weeks.
- Since 2012, buyers have reduced their search times by almost 60%
So, the landscape has changed. Prospective home buyers are young, well-educated on the market, and they buy fast — they’re looking to ignite their dreams and build their future quicker than ever before, so if they can’t find you when they need you – they’ll do it without you. Further, they’re not interested in invasive old school marketing tactics that they’ve not invited – they want to be delighted and intrigued by your content.
Progressive agents and brokers are using genuine creative content that speaks to the trust-building authority of your firm. They’re speaking to the glory points their ideal buyers are already searching for. We have the experience in generating impressive results for real estate companies like yours – so let’s give your ideal clients what they’re after – a group that connects them with their dreams.
Digital Marketing for Real Estate
As a real estate brokerage, you need effective sales and digital marketing. If you can’t generate enough traffic and leads to bring on new clients from your website, growth suffers significantly. Tactics like outbound marketing used to work well, but your buyer is more sophisticated, and in control of the content they consume.
Inbound marketing is the better way of engaging your target market. Why interrupt, when you can include?