HubSpot Partner Agency

HubSpot is a marketing automation platform designed to help small and medium brands attract more traffic, convert that traffic to leads, close leads to customer, and delight customers into being advocates and evangelists.

Riverbed Marketing is proud to be a Certified HubSpot Partner Agency, which means that we are fully trained in both the inbound marketing methodology and managing HubSpot campaigns. This also means we can efficiently manage and maximize your monthly marketing investment so that you are predictably growing your business.

HubSpot Certified Partner Agency

Rivebed Marketing review

Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.

Mark Wardell, President of Wardell International

How Does HubSpot Help?

We believe HubSpot is the single most effective inbound marketing automation platform for small and medium businesses wanting to implement effective inbound marketing campaigns for their organizations.

According to Social Media B2B, B2B companies that blog generate 67% more leads per month than those that don’t, according to Search Engine Journal, inbound leads cost 60% less than outbound leads.

Could your business benefit from an efficient online marketing system that closes the loops and inefficiencies of your marketing activities and makes marketing accountable to results? Whether you currently use HubSpot and are looking for a new agency to run your inbound marketing campaigns, or you are new to inbound marketing, we can help navigate the waters.

Want to learn more? Let’s chat about your business goals and marketing over a call.

Request a Free Consultation

What is HubSpot?

HubSpot is all-in-one marketing software which is designed to help reduce inefficiency in your online marketing campaigns and maximize ROI. HubSpot is built on the concept of inbound marketing – attracting your ideal audience with great educational and inspiration content instead of interrupting them with traditional marketing methods such as cold calling and traditional media (banners, print, T.V. and radio)

What Does HubSpot Do?

HubSpot is called an all-in-one marketing software because it serves to “close loop” your digital marketing activities in one central location. This eliminates inconsistencies in marketing reporting and improves marketing efficiency, improving your marketing ROI.

Because HubSpot focuses on inbound marketing as the marketing methodology, there are particular digital marketing channels that it manages very well.

Some common inbound marketing channels and activities that HubSpot allows small brands to employ more efficiently include:

  • Search engine optimization
  • Content development (blogging, guides, eBooks, etc.)
  • Social media management
  • Paid search
  • Landing page development & conversion
  • Email marketing
  • Lead nurturing
  • Lead scoring
  • Lead prospecting
  • Marketing automation; Workflows & drip marketing

Riverbed Marketing is a Certified HubSpot Partner Agency. Want to talk about HubSpot and what it can do for your business?

Request a Free Consultation

Inbound Marketing, In a Nutshell

HubSpot helps small and medium brands manage their marketing efforts using a process known as inbound marketing, which involves creating campaigns that focus on maximizing activities in four distinct areas.

Inbound Methodology

Attract Stage

Attracting highly relevant traffic that is interested in your product or service is step one of the inbound marketing methodology. In order to generate leads and improve your online business you need to focus consistent monthly effort on inbound marketing activities designed to increase relevant traffic.

Landing pages, fresh content and building offers for your ideal audience are efficient ways to consistently attract traffic from organic search.

We Recommend a Focus on Attracting Traffic From:

  • Organic search (Search Engine Optimization)
  • Video search (YouTube, Vimeo, Daily Motion, etc.)
  • Social media
  • Paid search
  • Content Marketing & PR
  • Link Building & outreach
  • Engagement within industry-relevant forums & communities
  • Active industry blogging

Create Content Offers & Activities Designed to Attract Traffic:

  • Blogging
  • Guides
  • eBooks
  • Videos
  • Case studies
  • Photo sharing
  • Podcasts
  • Webinars
  • White papers

Convert Stage

It’s not enough to attract relevant traffic to your brand and increase that traffic monthly; you need to convert traffic to leads or sales in order to grow your business predictably.

We recommend using the following tactics to convert traffic to leads:

  • Building Relevant Offers
  • Landing Pages
  • Lead Forms
  • Persuasive Copy
  • Call & Lead Tracking
  • Testimonials & Reviews
  • Case Studies

The more relevant offers and targeted landing pages with forms that your brand can build, the more traffic you will convert on your website.

Close Stage

Building customers is critical to growth. Your brand needs to convert a higher percentage of leads to customers. In order to do this efficiently you need to move prospects down the buying journey (sales funnel) and nurture them consistently to that end.

We recommend using the following inbound marketing automation activities to nurture leads to customers:

  • Email Marketing
  • Sales Funnel Segmentation
  • Workflows & Drip Campaigns
  • Aggressive Lead Scoring

The more relevant offers and targeted landing pages with forms that your brand can build, the more traffic you will convert on your website.

Delight Stage

Congratulations! You have added enough value and built enough trust to convert what was once an anonymous visitor to you website into a real life customer.

But, the journey doesn’t stop there – you need to convert that customer into a raving fan – a brand evangelist. These evangelists love to share great stories about their experience with your brand, and refer others your way who could benefit from your brand.

We recommend using the following inbound marketing automation activities to nurture leads to customers:

  • Segment Your Customer Base
  • Continue to build content that is tailored to them
  • Consistently show appreciation

Inbound marketing is possible, but difficult without marketing automation tools. Although there are a range of inbound marketing platforms on the market, we prefer to use HubSpot, and recommend HubSpot to our clients and any small and medium business that wants to build better marketing.

Riverbed Marketing is a Certified HubSpot Partner Agency. Want to talk about HubSpot and what it can do for your business?

Request a Free Consultation

Our Clients Love Us