Get to Know Us

True Growth Starts With Your Customer

We help B2B companies grow sustainably with Customer-Centric Marketing strategies

Riverbed Benefits

Why Work With Us?

Customer-Centric Strategies

We focus on understanding your customers which drive demand marketing that resonates.


Passionately focused on your revenue KPIs

Fast Onboarding, Fast Outcomes

Time is of the essence. We onboard fast and get in sync even faster.

Our Mission

At Riverbed Marketing, our mission is to accelerate pipeline and revenue growth for B2B companies through sustainable and ethical marketing practices.

Our Leadership Team

Michael Bergen

Co-Founder and VP of Client Services

Tracey Mumford

Co-Founder, and Chief Customer Officer

Todd Mumford

Co-Founder and Chief Strategy Officer

Our Core Values

We believe that the way we work is just as important as the work we do.

Always Empathetic

Today's buyers discover solutions through peers, communities, word-of-mouth, and social media. Deeply understanding customer preferences and purchase behaviors is essential for sustainable business growth. We leverage insights from your top customers to guide our strategy and execution.

Delight Customers

Stop pursuing low-intent eBook downloads with SDRs to achieve pipeline objectives. We employ customer and market data to develop and implement growth marketing strategies that focus on crucial business metrics, such as high-intent accounts, pipeline value, and revenue.

Act With Honesty

Skip the outdated marketing playbooks, eBook downloads, or stale trade show ads. We examine your customer and audience data to identify the channels where your prospects seek information and education. From there, we craft and execute strategies that deliver captivating and thought-provoking messaging through high-priority channels.

Be Trustworthy

Don’t just run another GTM playbook. Recognizing the uniqueness and complexity of your business, customers, and buyers, we tailor our marketing strategies and demand generation services to capitalize on your strengths, market differentiation, and business model – complementing your in-house strategy.

Be Accountable

For the modern B2B marketer, attribution and data are essential guiding factors. We combine quantitative and qualitative data to uncover hidden insights, driving new growth opportunities across existing and emerging channels.

Give Back

We’ve helped over 100 growth-stage B2B companies scale and grow pipeline and revenue. We take pride in earning the trust of our partners and helping them reach new heights in their businesses.

What We Offer You

Your Success is Our Passion

Scaling and growing a B2B company is really tough

Success requires an unwavering commitment to a customer-first culture.

That’s what makes us different.

We believe that when your customers win, you win. And we approach all of the marketing work that we do from this perspective and belief.

As co-founders, we are committed to fostering strong relationships with you and your team, ensuring that we are always in tune with your needs and goals.

We listen and get to know your business, often to the point where you might feel like we are part of your team.

Wishing you success and growth,

Mike, Tracey and Todd


Trust us, or the great companies that hire us

Sarah T Marketing Director

Riverbed Marketing has been a game-changer for our SaaS business. Their strategic insights and seamless integration with our team have helped us exceed our growth targets

Mark A. CMO

Working with Riverbed Marketing feels like having an in-house team of marketing experts. They truly understand our business and deliver outstanding results.