What is Content Shock And What It Means For Your Business

By |December 17th, 2018|Content Strategy|0 Comments

We humans are funny creatures.

We’re always attracted to something new.

And then the new thing becomes a fad, then a trend and then a rage.

Just think about when, in the ‘60s, London-based fashion designer Mary Quant invented the miniskirt and named it after her car.

It started out as a fad, then became a trend and a […]

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The Modern Marketer’s Guide to Social Listening

By |December 7th, 2017|Social Media Marketing|0 Comments

What is social listening?
For those unfamiliar, social listening is just what it sounds like: the process of listening to the online conversations of your customers and potential buyers, primarily within the social media realm. Through this practice, organizations are able to collect vast amounts of valuable data around specific topics, industries, or even brands.

Social listening […]

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Top 50 Kick-Ass Marketing Tools that Help you Accelerate Your Inbound Efforts

By |November 6th, 2017|Inbound Marketing|0 Comments

Companies that understand and listen to their customers know without a doubt that the marketplace has evolved to a place that dependent on unique storytelling and engaging creative content. It’s not enough these days to take out a newspaper ad, a radio slot, or plaster your logo on a blimp for a football game – […]

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What Does Inbound Marketing Cost?

By |October 27th, 2017|Inbound Marketing|0 Comments

Modern CEO’s, marketing directors, and business owners know that modern consumers don’t rely solely on marketing to learn about new products or services, because the digital realm has made education and the opportunity to learn a very powerful – and attractive – tool.

This two-way vessel of digital communication, better known as inbound marketing, leverages a […]

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2017 B2B Content Marketing Statistics: The Numbers

By |October 16th, 2017|B2B Marketing|0 Comments

The content marketing landscape is a continually evolving microcosm of trends, patterns, ideas and strategies that’s perpetually on the rise. The B2B industry sits at a unique crossroads when it comes to the expansion of content marketing practices in the marketplace because of the rapid pace of innovation and experimentation when it comes to content […]

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What Makes for a Strong Website Content Strategy?

By |September 18th, 2017|Content Strategy|0 Comments

News Flash: marketers are progressively getting worse at effective content marketing.

There, we said it.

There’s a certain confusion as to what content strategy is, and therefore, how to implement good strategies; and you know what? It’s OK. Really, it is – because the first step in fixing any problem is admitting there’s an issue in the […]

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What Is Social Selling and How Can It Help Sales?

By |September 15th, 2017|Social Media Marketing|0 Comments

Do you know that in 1895, in Ohio, there were only two cars in the whole state?

What makes this news so fascinating is that in spite of the fairly big area (44,825 miles2 or 116,096 km2), these two cars managed to pull of an incredible act: They collided head-on.

I mention this interesting fact is because […]

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Healthcare Content Marketing: How To Generate The Right Content

By |September 6th, 2017|Content Strategy, SEO|0 Comments

Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not.

The stigma in writing and tailoring great content to the healthcare industry is that most writers think they have […]

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How Blogging Generates Sales Leads

By |September 1st, 2017|Lead Generation|0 Comments

Imagine this in your mind’s eye: You’re at a family BBQ, enjoying the afternoon sunshine. For the last hour, you’ve been fully engaged in a light-hearted debate with your stubborn and *cough* wrong father-in-law about the best type of oil to put in your car. The back-and-forth banter between the two of you is easily […]

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Marketing Automation (MA) Implementation Guide

By |August 14th, 2017|B2B Marketing|0 Comments

Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of them?

And in the middle of the enthusiastic rocking and rattling, the big and heavy machines fall on them and instead of […]

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