Companies that understand and listen to their customers know without a doubt that the marketplace has evolved to a place that dependent on unique storytelling and engaging creative content. It’s not enough these days to take out a newspaper ad, a radio slot, or plaster your logo on a blimp for a football game - [...]
Modern CEO’s, marketing directors, and business owners know that modern consumers don’t rely solely on marketing to learn about new products or services, because the digital realm has made education and the opportunity to learn a very powerful - and attractive - tool. This two-way vessel of digital communication, better known as inbound marketing, leverages [...]
The content marketing landscape is a continually evolving microcosm of trends, patterns, ideas and strategies that’s perpetually on the rise. The B2B industry sits at a unique crossroads when it comes to the expansion of content marketing practices in the marketplace because of the rapid pace of innovation and experimentation when it comes to content [...]
News Flash: marketers are progressively getting worse at effective content marketing. There, we said it. There’s a certain confusion as to what content strategy is, and therefore, how to implement good strategies; and you know what? It’s OK. Really, it is - because the first step in fixing any problem is admitting there’s an issue [...]
Do you know that in 1895, in Ohio, there were only two cars in the whole state? What makes this news so fascinating is that in spite of the fairly big area (44,825 miles2 or 116,096 km2), these two cars managed to pull of an incredible act: They collided head-on. I mention this interesting fact [...]
Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not. The stigma in writing and tailoring great content to the healthcare industry is that most writers think they [...]
Imagine this in your mind’s eye: You’re at a family BBQ, enjoying the afternoon sunshine. For the last hour, you’ve been fully engaged in a light-hearted debate with your stubborn and *cough* wrong father-in-law about the best type of oil to put in your car. The back-and-forth banter between the two of you is easily [...]
Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of them? And in the middle of the enthusiastic rocking and rattling, the big and heavy machines fall on them and instead [...]
Do you know that in Great Britain there is a growing number of people who demand the replacement of the original the British national anthem, God Save The Queen, with something more modern and cheerful? And do you know what they want to replace it? Well, the theme song of the brilliant TV series, Blackadder. [...]
A huge part of marketing is becoming an expert on human behavior and assessing people’s perceived excitement levels and their overall behavior as it's geared toward decision-making. Inbound marketers are the watchmen of the digital marketing sphere, always tailoring experiences and providing education to those within earshot. So, the ultimate goal [...]