What Makes for a Strong Website Content Strategy?

By |September 18th, 2017|Content Strategy|0 Comments


News Flash: marketers are progressively getting worse at effective content marketing.

There, we said it.

There’s a certain confusion as to what content strategy is, and therefore, how to implement good strategies; and you know what? It’s OK. Really, it is – because the first step in fixing any problem is admitting there’s an issue in the […]

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What Is Social Selling and How Can It Help Sales?

By |September 15th, 2017|Social Media Marketing|0 Comments


Do you know that in 1895, in Ohio, there were only two cars in the whole state?

What makes this news so fascinating is that in spite of the fairly big area (44,825 miles2 or 116,096 km2), these two cars managed to pull of an incredible act: They collided head-on.

I mention this interesting fact is because […]

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Healthcare Content Marketing: How To Generate The Right Content

By |September 6th, 2017|Content Strategy, SEO|0 Comments


Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not.

The stigma in writing and tailoring great content to the healthcare industry is that most writers think they have […]

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How Blogging Generates Sales Leads

By |September 1st, 2017|Lead Generation|0 Comments


Imagine this in your mind’s eye: You’re at a family BBQ, enjoying the afternoon sunshine. For the last hour, you’ve been fully engaged in a light-hearted debate with your stubborn and *cough* wrong father-in-law about the best type of oil to put in your car. The back-and-forth banter between the two of you is easily […]

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Marketing Automation (MA) Implementation Guide

By |August 14th, 2017|B2B Marketing|0 Comments


Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of them?

And in the middle of the enthusiastic rocking and rattling, the big and heavy machines fall on them and instead of […]

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How to Conduct a Buyer Persona Interview

By |August 11th, 2017|Marketing Strategy|0 Comments


Do you know that in Great Britain there is a growing number of people who demand the replacement of the original the British national anthem, God Save The Queen, with something more modern and cheerful?

And do you know what they want to replace it? Well, the theme song of the brilliant TV series, Blackadder.

They believe […]

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How to Generate More Sales Qualified Leads

By |August 9th, 2017|Lead Generation|0 Comments


A huge part of marketing is becoming an expert on human behavior and assessing people’s perceived excitement levels and their overall behavior as it’s geared toward decision-making. Inbound marketers are the watchmen of the digital marketing sphere, always tailoring experiences and providing education to those within earshot.

So, the ultimate goal of a good marketer is […]

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What is a Call-to-Action and What’s Its Role in the Conversion Process?

By |August 4th, 2017|Content Strategy|0 Comments


No matter how much we’d like to think it’s true – marketers aren’t wizards, telekinetic mind-readers or psychologists proficient in classical conditioning. It’s really tough to get people to do the things you’d like them to. We blame free will.

It’s imperative to all businesses that visitors, readers, customers and leads take action; in order for […]

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How to Create a SaaS Marketing Strategy

By |August 2nd, 2017|Marketing Strategy|0 Comments


In 1923, Australian archaeologist, philologist and European prehistory specialist, Gordon Childe, coined the term Neolithic Revolution, which described the wide-scale change of many human cultures from hunting-gathering to farming.

People realized that agriculture was much more productive than hunting and gathering, and gradually changed their lifestyles.

With the proliferation of the Internet and web-based marketing practices, the […]

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How Marketing Automation Works to Improve Your Sales Process

By |July 31st, 2017|Marketing Strategy|2 Comments


Defining Marketing Automation is no easy task – everyone has their own special description of the term that usually encompasses their own specialties, interests and processes – and this is because there are so many ways to implement an automated system to help boost your presence and sales funnel.

The best way to accurately define Marketing […]

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