by Todd Mumford | Nov 19, 2014 | Inbound Marketing
Seth Godin once said: “What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.” Why Measure Marketing? Measurement lies at the core of success management and therefore online...
by Todd Mumford | Oct 14, 2014 | SEO
The best SEO results come from not just hiring an agency, but working with them execute on their SEO strategy with the intent of targeting better search visibility. If you want to play an important role in ensuring the success of your SEO campaigns, here are some ways...
by Todd Mumford | Oct 7, 2014 | SEO
Search engine optimization does not have to be limited to your online marketing team. Anyone in your company who can write, has a presence online, and works with customers can play a part in helping boost your company website in search. Here are some ways you can...
by Todd Mumford | Sep 24, 2014 | Content Marketing
Do you write on your blog? If you’re like most small businesses, either the owner or one of the employees tries to carve out some time to devise a topic and write a blog post every once in a while, but it’s such a low priority that it gets done perhaps...
by Todd Mumford | Sep 22, 2014 | B2B Marketing, PPC, SEO
No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customer one of your most important metrics will be your conversion rate. Conversion rate optimization or “CRO” is the systematic approach in...
