Tune Your B2B Email Campaigns For Accelerated Lead Generation

Free Assessment
Email Marketing 1

%

of businesses use some form of email automation

B2B Email Marketing Agency Management

Email marketing is an essential component to keep your prospects engaged when it comes to today’s most effective B2B lead generation campaigns. Properly scaling your organization’s email efforts while tailoring your marketing message for maximum performance can be cumbersome and even risky to your reputation if not done effectively.

Regardless of whether you’re generating new prospects for cold email campaigns, or nurturing existing leads with email automation… each campaign should start with a strong understanding of your target audience, their goals, and professional challenges.

Riverbed Marketing is a B2B email marketing agency with over 10 years of experience in building comprehensive B2B lead generation campaigns. As a certified Hubspot Partner, we pride ourselves on delivering tailored B2B email marketing services, focused on pre-qualifying leads for your sales pipelines.

Whether you need a new lead generation email campaign or would like to move existing prospects further down your sales funnel, our team can help. Let’s chat.

Leverage Inbound Methodology For Your B2B Email Campaigns

By leveraging inbound marketing methodology you can build marketing assets such as buyer personas and gated offers tailored towards the most high-value targets. This helps you maximize marketing ROI by keeping email lists healthy, and email content relevant to their respective recipients. Delivering the right message, to the right person, at the right time.

Here’s how Riverbed can help you:

 

  • Buyer Persona Research
  • Lead Prospecting Research
  • List Segmentation
  • Email Marketing Automation
  • Newsletters
  • Outbound Email Campaigns
  • Inbound Email Campaigns
  • Lead Nurturing Strategy
  • Accounts Based Marketing (ABM)

Why Our Email Campaigns Get Results

Our email marketing strategy allows us to work directly with your sales team to prospect new contacts and generate lead generation funnels that align with the ideal buyer journey.

We do this using B2B inbound marketing methodology and working closely with your team to generate necessary campaign assets, work on targeted marketing messaging, and effectively segmenting your prospects to deliver highly-relevant, and high-converting email experiences.

If you’re looking for a strong email marketing strategy, backed by an agency with the experience to execute it, schedule a free marketing assessment with us today.

Schedule a Free B2B Marketing Assessment

We'll conduct a 20min fit call and then provide a free marketing roadmap tailored to meet your marketing goals.

Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.

Rick Sloboda, Principal @ WebCopy Plus

Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.

Mark Wardell, President @ Wardell International

Todd Mumford and Riverbed Marketing combine a sincere passion and vast knowledge for inbound marketing, with unbeatable customer relationship management. They are doing an outstanding job for us and I would highly recommend them to anyone who is looking to drive results for their business online.

Gary Taylor, Founder & President @ ConnectedCity

Riverbed Marketing is leading edge in every way when it comes to SEO and inbound marketing. They have grasped the value of content generation and social media, and offer solutions for clients that encompass the whole package.

Chandra Blouin, Founder & Branding Specialist @ Studiothink

LATEST FROM OUR BLOG

How SEO is Different for B2B Organizations

How SEO is Different for B2B Organizations

When you’re selling directly to consumers (B2C), your SEO campaigns are trying to drive customers to buy now.  Selling to businesses takes a different strategy, especially when it comes to search engine optimization. The B2B buying journey takes longer.  Purchases are...

The Power of Visitor Retention For Your B2B Websites

The Power of Visitor Retention For Your B2B Websites

The B2B sales pipeline and buyer journey can be a long one.  Getting potential customers to return to your website can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead, nurturing, and through the buying decision,...

How To Use The Value Ladder For B2B Lead Generation

Imagine this scenario.  You score a meeting with the CEO of a company to which you want to sell your services.  She opens the conversation by saying she’s never heard of your company and isn’t sure why she took the meeting.  How successful do you think you would be? ...