of businesses use some form of email automation
B2B Email Marketing Agency Management
Email marketing is an essential component to keep your prospects engaged when it comes to today’s most effective B2B lead generation campaigns. Properly scaling your organization’s email efforts while tailoring your marketing message for maximum performance can be cumbersome and even risky to your reputation if not done effectively.
Regardless of whether you’re generating new prospects for cold email campaigns, or nurturing existing leads with email automation… each campaign should start with a strong understanding of your target audience, their goals, and professional challenges.
Riverbed Marketing is a B2B email marketing agency with over 10 years of experience in building comprehensive B2B lead generation campaigns. As a certified Hubspot Partner, we pride ourselves on delivering tailored B2B email marketing services, focused on pre-qualifying leads for your sales pipelines.
Whether you need a new lead generation email campaign or would like to move existing prospects further down your sales funnel, our team can help. Let’s chat.
Leverage Inbound Methodology For Your B2B Email Campaigns
By leveraging inbound marketing methodology you can build marketing assets such as buyer personas and gated offers tailored towards the most high-value targets. This helps you maximize marketing ROI by keeping email lists healthy, and email content relevant to their respective recipients. Delivering the right message, to the right person, at the right time.
Here’s how Riverbed can help you:
- Buyer Persona Research
- Lead Prospecting Research
- List Segmentation
- Email Marketing Automation
- Outbound Email Campaigns
- Inbound Email Campaigns
- Lead Nurturing Strategy
- Accounts Based Marketing (ABM)
Why Our Email Campaigns Get Results
Our email marketing strategy allows us to work directly with your sales team to prospect new contacts and generate lead generation funnels that align with the ideal buyer journey.
We do this using B2B inbound marketing methodology and working closely with your team to generate necessary campaign assets, work on targeted marketing messaging, and effectively segmenting your prospects to deliver highly-relevant, and high-converting email experiences.
If you’re looking for a strong email marketing strategy, backed by an agency with the experience to execute it, schedule a free marketing assessment with us today.