Predictably Drive Paid Traffic and Conversions
Pay per click marketing allows your business the opportunity to generate clicks to your website, either directly from search engines like Google and Bing, or from targeted websites that appeal to your ideal buyer.
Like any great digital marketing, PPC campaigns work best when they are built on strong digital strategy, a great website and a clear understanding of your idea buyer.
Riverbed Marketing has 9 years of experience in building comprehensive PPC strategies for small and medium brands. As a certified Google Partner, we pride ourselves in delivering the best results, on efficient budgets aligned heavily with tracking, measurement and feedback.
Whether you need a new PPC campaign or would like to move an existing campaign to our team, we can help. Let’s chat.
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What is Pay Per Click Marketing (PPC) Management?
PPC marketing, often known as PPC advertising, focuses on building campaigns that drive visitors to your website from both search engines and relevant websites. Typically, A good PPC agency will handle PPC management strategically, focusing on the following processes:
- Buyer Persona Research
- Keyword Research
- PPC Setup
- KPI (Key Performance Indicator) Analysis
- Conversion Tracking
- PPC Management
- Measurement, Feedback and Revision
Why Managed PPC Campaigns Make Sense
Setting up a PPC campaign, running A/B testing to identify high-converting keywords and determining what works best for your online marketing strategy is a process. Once you have worked out the details, managing your PPC campaign, adding new ads for specific offers, adding keywords and reviewing performance is a big job—one that needs to be given attention regularly by a certified PPC expert.
PPC advertising – especially Google AdWords management – can complex and challenging for small brands. Effective PPC campaign management grows profits by using a range of tools to build monthly processes involving:
- Changing bid prices
- Expanding and refining keyword lists
- Editing ad copy
- Testing campaign components for cost effectiveness
- Tracking conversions
- Building and managing promotional campaigns
- Adding and removing new service and product ads
- Reviewing performance reports
Most business owners find more value in outsourcing these processes to a PPC management agency so that they can focus on running their business, as opposed to hiring an in-house resource perform or marketing head. A PPC specialist will also shorten and flatten the learning curve, meaning you can save more money while finding a PPC campaign strategy that really works.
Our team of PPC experts has been creating high impact, high converting PPC campaigns for our customers for years. We can setup your campaign right from the start, and get started on reducing your costs and maximizing your ROI.
If your brand would benefit from data-driven PPC management, let’s chat.