of ideal buyers skip the sales team when making decisions
More Sales Leads Generated Using Inbound Marketing
B2B Lead Generation Agency
Ever stop and wonder why some businesses grow steadily, while others erk by at a drastically slower growth rate? The big difference is their lead generation strategy and execution. The difference in lead generation success is driven by business strategies that constantly innovate and explore while understanding their audience fully. Rest on your haunches, and be prepared to watch sales leads and your competitors gallop off into greener pastures.
The wrong lead generation strategy can result in low-quality sales leads, tired processes, and discounted sales while experimenting and embracing new ideas can spell fuller sales funnels, high-quality sales leads, and a boost to sales and repeat buyers. The key is changing what’s not working and embracing the successes of your industry.
Optimizing your lead generation efforts is key to funneling in qualified new business and generating buzz that has the power to revitalize your corporate efforts.
Identify what is working. What is not working. Leverage your assets and begin reaping the benefits with well-oiled lead generation strategy.
All Sales Leads are Not Created Equal
The simple fact is, closing sales can be tough. Some buyers take longer, others are quicker, some spook easy – and some are only interested in picking your brain.
A well-aligned lead generation program can optimize the sales process so only genuine sales leads who meet specific criteria continue through your sales funnel. So, by the time sales leads come through your system, they should demonstrate they’re really considering doing business with your firm, providing validity to your team’s’ effort.
Sales leads aren’t created equal, so when your processes enable less interested parties to navigate your sales funnel you end up wasting time. Streamlining your sales process and focusing on quality leads is critical to boosting sales, minimizing wasted time, and growing your business.
Predictably Scale Growth
Scalability means growth tailored to consistency, and thanks to its highly-automated nature, inbound marketing is as scalable as it gets.
The inbound methodology does all the heavy lifting of attracting and nurturing the interest of your potential customers – and keeps their interest piqued with inspired creative content until they are ready to make a purchasing decision.
Leverage this methodology in your B2B email marketing campaigns & paid advertising programs today.
The Right Approach
Ready for this? Only 3% of digital visitors are ready to buy when they your website. 67% haven’t yet made up their minds, and 30% plain aren’t interested. Right out of the gate, 70% of all the people who land on your website are worth nurturing.
Traditional nurturing is done manually — it’s costly, ineffective, and uses salespeople to check in on your prospects. Inbound marketing achieves better results with considerably less human effort – at a much lower cost – employing a user experience that’s enjoyable and welcomed by your prospects — there’s nothing worse than an unsolicited phone call or email, are we right?
Schedule a Free B2B Marketing Assessment
We'll conduct a 20min fit call and then provide a free marketing roadmap tailored to meet your marketing goals.
Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.
Rick Sloboda, Principal @ WebCopy Plus
Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.
Mark Wardell, President @ Wardell International
Todd Mumford and Riverbed Marketing combine a sincere passion and vast knowledge for inbound marketing, with unbeatable customer relationship management. They are doing an outstanding job for us and I would highly recommend them to anyone who is looking to drive results for their business online.
Gary Taylor, Founder & President @ ConnectedCity™
Riverbed Marketing is leading edge in every way when it comes to SEO and inbound marketing. They have grasped the value of content generation and social media, and offer solutions for clients that encompass the whole package.
Chandra Blouin, Founder & Branding Specialist @ Studiothink
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