B2B Search Engine Optimization
Attract ideal website visitors in search of products and services like yours.
Search engine optimization (SEO) is the process of improving your website’s rankings in the major search engines, and in turn, increasing your ideal customers’ chances of finding your website. This is why it is one of the many necessary B2B lead generation solutions among email marketing and paid advertising campaigns.
Done right, your B2B SEO strategy can attract the right type of audience to your website, and generate more qualified leads into your sales funnels while improving the perception of your brand identity.
Why Is SEO Important?
As you improve your organic website rankings, your website can naturally attract higher number of qualified leads, with a greater probability of converting them to paying customers. Higher website ranking also leads to better brand recognition, advancing your company’s overall reputation, and generating the perception of industry leadership and authority.
Let’s chat and discuss how to attract more visitors to your website from Google and the major search engines.
Generate Relevant Audiences
Imagine search engine optimization like a floodgate. You decide how far you want to open it and what type of people you let slide through.
Every day, thousands of people are searching for the kinds of products and services your business sells – and your websites promote. Search engine optimization helps you more easily attract relevant prospects who are searching for products and services like yours to provide solutions to their problems. But if your message is not being conveyed, or they aren’t finding you… it’s simply a missed opportunity to generate more leads.
SEO acts as a vessel for boosted online exposure, using meticulously researched keywords and phrases to optimize search results on the favour of your website and supporting creative content strategy & creation campaigns.
Attract More Qualified Leads
Prospects and customers are not created equal, so a carefully curated SEO strategy opts to integrate your dream customers’ character traits into your search engine campaign. Remember: progressive businesses aren’t interested in attracting everyone – they’re interested in attracting the prospects who bring value, predictability, consistency, and growth to the business.
By tailoring your content marketing campaigns, website, and digital brand identity with SEO in mind, your website will attract the people you want it to attract, boosting the likelihood of increased sales.
Achieve Authority Status Through Higher Search Engine Positioning
You’ve got to play by Google’s rules If your business is going to be found.
The global search engine giant commands a colossal 79% of all global desktop search traffic, receiving over 63,000 searches per second – and 91.5% of all traffic share is generated by sites listed on the first Google search results page — no one is going to find your business on page 2, let alone 7.
This means companies are one of two things In the eyes of their target market; either an easily replaceable vendor, or an irreplaceable authority they can find consistently.
The good news is, search engines love authoritative websites that consistently offer high-quality content. If your website comes across as an industrial authority, and is easily accessible thanks to proper search engine optimization, the major search engines will be able to send qualified visitors to your website.
Properly publishing and optimizing great content on a regular basis allows your website to achieve high search engine rankings, enabling a higher probability of being sought out by serious prospects with genuine needs for your products and services.
Of all traffic share is generated by page one google results
Develop Alliances, Joint Venture Opportunities and Partnerships
Hey – collaboration is good. Networking is good. Partnering with your community and peers is good.
Good search engine rankings mean much more than more and better clients. It means achieving a higher level of peer-level recognition. Peer-recognized businesses are often sought out for joint venture opportunities by companies that serve the same target market as you but with products and services that are complementary to your own.
By joining forces with some of those companies, your business can increase the size and scope of your sales pipeline, and benefit copacetically by being associated with fellow brands with a dedication to maintaining a meaningful digital presence.
The same SEO rules apply – if you’re going to be approached by, and benefit from the networking and alliance-building nature of the digital sphere – you had better be easily found on page 1 of Google.
Let’s chat and discuss how SEO can help you reach your marketing and business goals.
Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.
Rick Sloboda, Principal @ WebCopy Plus
Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.
Mark Wardell, President @ Wardell International
Todd Mumford and Riverbed Marketing combine a sincere passion and vast knowledge for inbound marketing, with unbeatable customer relationship management. They are doing an outstanding job for us and I would highly recommend them to anyone who is looking to drive results for their business online.
Gary Taylor, Founder & President @ ConnectedCity™
Riverbed Marketing is leading edge in every way when it comes to SEO and inbound marketing. They have grasped the value of content generation and social media, and offer solutions for clients that encompass the whole package.
Chandra Blouin, Founder & Branding Specialist @ Studiothink
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