More Sales Leads Generated Using Inbound Marketing
Marketing Automation for B2B
Prospects are already 57% through their decision-making process when they are ready to talk to salespeople. Make initial contact with those prospects before the 57% mark, and you’ll have an exponentially easier job converting those prospects into customers.
But a simple chat won’t always cut it – this takes quite a bit of learning about your prospect and communicating with them in their language; doing that the old school way would be too costly and time-consuming.
Cue marketing automation which can help streamline your B2B lead generation campaigns by helping your business stay in contact with your prospects automatically when they reach a specific point in their buyers journey, but adding a personal touch that helps them identify with your brand. When automation and personality are optimized, you can convert your best prospects into ideal customers more predictably, and more consistently.
Let’s work on building your marketing automation base so your business can make a personal impact on its ideal prospects.
Build A More Efficient Marketing Program
With marketing automation, it takes fewer people to run larger and more complex email marketing campaigns that has the power to connect with a larger number of qualified potential customers. That’s just plain good for business.
When it comes to repetitive tasks, automation is more consistent and predictable than human action – critical for maintaining a powerful brand identity. Marketing automation boosts efficiency, and reduces human inconsistency in your marketing, allowing you to build a strong brand that relays its message persistently, and with dependability.
Build A Path of Scalability
You can scale your marketing program one of two ways: hire more people to increase brand presence and customer communication, or embrace automation and focus your efforts on streamlining your process.
Don’t get us wrong – great employees are irreplaceable, but they’re also so different from each other, no matter how good your marketing team is, you can’t replicate people, so you end up introducing discrepancies to communication threads and sales closures. Discrepancies and differences can lead to inconsistencies, which can undermine your plans to scale your business.
But with the right combination of great employees and a stellar marketing automation strategy, you can iron out existing inconsistencies and make marketing for your prospects a seamless journey from first contact to reaching for the wallet.
Align Sales and Marketing!
Cats and Dogs. Coke and Pepsi. Leafs and Habs. The Federation and Rebel Alliance – the world is chalked full of powerful rivalries – and for way too long, sales and marketing departments have been competing for interstellar domination — thing is, they’ve always had a lot in common. (Vader was Luke’s Dad, after all).
One of the most overlooked opportunities of sales enablement & improvement is uniting your sales and marketing people to work together towards better alignment between their respective departments. According to MarketingProfs, well-aligned sales and marketing departments can improve sales win rates by 38% and customer retention by 36%. That’s huge.
Deep down, both sales and marketing directors know that if they worked better together, success would follow much more easily. Helping and supporting them to collaborate more efficiently means more revenue and less internal competition for everyone.
Less is More
The essence of marketing automation has always been to squeeze water from the proverbial stone.
At one point, every business process saturates, and no matter how hard you work, you can’t get more out of it unless you innovate and adapt to a different approach. This is what marketing automation does.
A small marketing team, consisting of competent (NOT excellent) professionals, using the right amount and type of marketing automation, can consistently outperform a larger marketing team of marketing geniuses with poor or non-existent automation in place; think about King Leonidas and his crew of 300 Spartan warriors taking on the entire Persian army.
When you find the balance of marketing staffing and automation, your team can perform borderline miracles for your company on the regular.
Want to increase efficiency of your marketing programs while improving ROI?
Schedule a Free B2B Marketing Assessment
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Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.
Rick Sloboda, Principal @ WebCopy Plus
Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.
Mark Wardell, President @ Wardell International
Todd Mumford and Riverbed Marketing combine a sincere passion and vast knowledge for inbound marketing, with unbeatable customer relationship management. They are doing an outstanding job for us and I would highly recommend them to anyone who is looking to drive results for their business online.
Gary Taylor, Founder & President @ ConnectedCity™
Riverbed Marketing is leading edge in every way when it comes to SEO and inbound marketing. They have grasped the value of content generation and social media, and offer solutions for clients that encompass the whole package.
Chandra Blouin, Founder & Branding Specialist @ Studiothink
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