of B2B Businesses Use Landing Pages to Generate Leads
of B2B Marketers Use Creative Content to Reach Sales Goals
B2B Marketing Solutions & Services
B2B Marketing is a tough racket — clients know what they want, and what they need – and those clients don’t have a lot of time for the creative fluff that makes B2C marketing so infectious, attractive, and fun.
B2B marketers sometimes feel like the last kid in gym class to get picked for the team. Word of mouth reigns supreme on the playground – and the other kids say sports aren’t their thing.
Here’s the rub: we know different. B2B marketers are just as passionate about their products and services as their B2C counterparts – and we bring a new perspective to the table. We know there’s an overlooked human relationship in the B2B marketplace that’s forgotten all too often.
With no-nonsense efficiency at its core, modern B2B marketing is all about building valuable relationships rooted in trust, respect, and understanding. The difference is in how B2B marketing speaks to its target group. While content marketing and other sects of the Inbound methodology market to the emotional triggers of the human condition, ideal B2B prospects make decisions based strictly on price and profit potential. Straight up. No chaser.
So while there’s an abrasive nature to B2B marketing, creating meaningful relationships has never been more important. Why? There’s a lot of noise in the marketplace that promises to address pain points and optimize business. A global marketplace that’s so digitally connected means it’s never been more critical to develop unique relationships on top of the brass tacks.
Focusing on the people equation is – by far – the biggest opportunity for B2B marketing strategy and connecting with people is our jam.
Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.
Rick Sloboda, Principal @ WebCopy Plus
Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.
Mark Wardell, President @ Wardell International
Todd Mumford and Riverbed Marketing combine a sincere passion and vast knowledge for inbound marketing, with unbeatable customer relationship management. They are doing an outstanding job for us and I would highly recommend them to anyone who is looking to drive results for their business online.
Gary Taylor, Founder & President @ ConnectedCity™
Listening & Adapting
85% of marketers agree that B2B lead generation is by far the most important content marketing goal. How do you generate leads? By listening to their pain points and creating content that addresses and helps solve those problems.
Businesses are constantly approached by sales people telling them why their products or services are a perfect fit for their businesses. The biggest problem? Those salespeople don’t know your business, your problems, or your challenges – they only know what they can offer you.
Here’s the thing; businesses don’t make purchases. What the B2B sphere needs to remember is that you’re marketing to a person or a group of people at those businesses. There are people on both ends of this equation. Appreciating this and asking questions about prospect challenges and opportunities is always the first step in building profitable, lasting relationships.
When you listen, you learn. When you learn, you thrive.
Content is King
Sure, sales pitches are nice – but content is still king in the B2B arena. A whopping 88% of B2B marketers surveyed in 2016 noted they were using creative content to reach their sales goals. Further, B2B companies who blog upwards of 10 times per month are able to generate upwards of 3X the traffic as companies who blogged once or twice. Still not convinced?
Strategic landing pages are used by 68% of B2B businesses to generate quality leads
79% of B2B marketers agree email marketing is the most effective content distribution channel for demand generation efforts.
43% of B2B marketers agree blogging is the most powerful form of content.
96% of B2B marketers want content with more input from industry leaders.