of clicks go to the top 3 paid ads on search results
B2B Paid Advertising Management
Pay per click marketing allows your business the opportunity to generate clicks to your website, either directly from search engines like Google and Bing, or from targeted websites that appeal to your ideal buyer.
Like any great B2B lead generation campaign, PPC campaigns work best when they are built on strong digital strategy, a great website and a clear understanding of your ideal buyer.
Riverbed Marketing is a B2B PPC Agency with over 10 years of experience in building comprehensive PPC strategies for B2B lead generation campaigns. As a certified Google Partner, we pride ourselves in delivering the best results, on efficient budgets aligned heavily with tracking, measurement and feedback.
Whether you need a new PPC campaign or would like to move an existing campaign to our team, we can help. Let’s chat.
What is Pay Per Click Marketing (PPC) Management?
PPC marketing, often known as PPC advertising, focuses on building campaigns that drive visitors to your website from both search engines and relevant websites. Typically, A good B2B PPC agency will handle PPC management strategically, focusing on the following processes:
- Buyer Persona Research
- Keyword Research
- PPC Setup
- KPI (Key Performance Indicator) Analysis
- Conversion Tracking
- PPC Management
- Measurement, Feedback, and Revision
Why Managed Services for your B2B Paid Advertising Campaigns Makes Sense
Setting up a PPC campaign, running A/B testing to identify high-converting keywords and determining what works best for your online marketing strategy is a process. Once you have worked out the details, managing your PPC campaign, adding new ads for specific offers, adding keywords and reviewing performance is a big job—one that needs to be given attention regularly by a certified PPC expert.
B2B Paid advertising – especially Google Ads management – can be complex and challenging for brands managing large, but strict budgets. Effective PPC campaign management grows profits by using a range of tools to build monthly processes involving:
- Changing bid prices & automated bid technologies
- Expanding and refining keyword lists
- Editing ad copy
- Testing campaign components for cost-effectiveness
- Tracking conversions
- Building and managing promotional campaigns
- Adding and removing new service and product ads
- Reviewing performance reports
Most organizations find more value in outsourcing these processes to a B2B Marketing agency so that they can focus on running their business, as opposed to hiring an in-house resource to perform or marketing coordinator. A PPC specialist will also shorten and flatten the learning curve, meaning you can save more money while finding a PPC campaign strategy that really works.
Our team of PPC experts has been creating high impact, high converting PPC campaigns for our customers for years. We can work with you to strategize your campaign right from the start and get started on reducing your costs and maximizing your ROI.
If your organization would benefit from data-driven paid advertising management, let’s chat.