BrightVolt wanted to solve two problems; they weren’t converting enough sales-qualified leads, and they didn’t have advanced in-house skill in HubSpot – the primary tool they used for marketing activities. They are a small team, with limited, but growing resources.

A portion of their leads were received through a traditional contact page on the website, as well as by phone. They had some content assets and resources they could be utilizing to draw in more leads, but because their in-house skillset was very strong in strategy and thought leadership, and less so in tactical execution, they struggled to implement those ideas effectively and track improvements.

In order to do this all effectively, they would need to modernize their website; making it both responsive and sales-ready, focused on their ideal audiences.