by Todd Mumford | Apr 20, 2021 | Analytics, B2B Marketing, Inbound Marketing
As B2B marketing & sales continue to evolve, it has quickly become both art and science. Well-crafted and engaging content is still required to catch the attention of prospects and drive them into the sales funnel. Advanced analytics help us determine what works...
by Todd Mumford | Apr 6, 2021 | B2B Marketing, Web Design
If you’re thinking about switching to HubSpot CMS (content management system), there are few things you need to know and think about. In this article, we’ll show you: The benefits of using HubSpot CMS How HubSpot CMS can help with your marketing When you should stick...
by Todd Mumford | Mar 23, 2021 | B2B Marketing, Content Marketing Tips, Marketing Budget
Trying to execute a strategic B2B content marketing on a budget is a tall order. 70% of marketers are actively investing in content marketing. 78% of companies have teams of content marketing specialists. Many also use digital marketing agencies or outsource their B2B...
by Todd Mumford | Mar 2, 2021 | B2B Marketing, Inbound Marketing
When VirtaMed aligned its sales and marketing with HubSpot and streamlined its lead nurturing process, it saw a 39% increase in traffic. Avella Specialty Pharmacy increased traffic 4x with HubSpot for content optimization and increase conversions to their landing...
by Riverbed Marketing | Feb 16, 2021 | B2B Marketing, Lead Generation
Let’s take a moment and remember what it used to be like when B2B buyers actually picked up the phone and called you. Now, let’s skip ahead to the real world. 65% of ideal buyers skip the sales team altogether when making purchase decisions. By the time they’re ready...
by Todd Mumford | Feb 2, 2021 | B2B Marketing
For decades, new financial services companies found it difficult to break into the industry. Well, the times they are a-changing. Fintech has shaken up the financial industry. Startups and innovative tech-first financial companies are finding ways to flank the old...
