Marketing Automation (MA) Implementation Guide

Marketing Automation (MA) Implementation Guide

Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of them? And in the middle of the enthusiastic rocking and rattling, the...
How to Generate More B2B Leads

How to Generate More B2B Leads

“Kill, kill, kill, kill, kill kill the poor tonight!” – sang the 80s punk rock band, Dead Kennedys. And although it’s never happened the way they predicted, it’s happened with a little twist in the world of B2B lead generation. How? Today’s business culture screams...
40 B2B Blogging Stats for 2017

40 B2B Blogging Stats for 2017

“Statistics are like bikinis. What they reveal is trivial, but what they conceal is vital.” ~ Aaron Levenstein (Former associate professor emeritus of business at Baruch College, from 1961 to 1981) Do you know that the only reason why the Continental Congress asked...
B2B vs. B2C Marketing: A Definitive Guide

B2B vs. B2C Marketing: A Definitive Guide

When I was about one year away from my discharge from the military, I made a big decision: I scraped up all my money and ordered a pair of soft contact lenses. I knew the waiting period was about 1.5 years to get to the mandatory medical exam to make sure my eyes...