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SaaS Marketing Trends To Watch For

by Michael Bergen | Nov 4, 2019 | B2B Marketing, Content Marketing, Marketing Strategy

The cloud has changed everything.  With unlimited storage capacity and the ability to handle even the most complex tasks without advanced hardware, it has changed the way businesses operate. It’s also changed the way businesses market their products and services.  As...
Why HubSpot is a Game-Changer for Healthcare Marketing

Why HubSpot is a Game-Changer for Healthcare Marketing

by Todd Mumford | Mar 2, 2021 | B2B Marketing, Inbound Marketing, Marketing Automation

When VirtaMed aligned its sales and marketing with HubSpot and streamlined its lead nurturing process, it saw a 39% increase in traffic. Avella Specialty Pharmacy increased traffic 4x with HubSpot for content optimization and increase conversions to their landing...
10 B2B Email Marketing Mistakes To Avoid Part 1

10 B2B Email Marketing Mistakes To Avoid Part 1

by Todd Mumford | Apr 26, 2017 | Sales, B2B Marketing, Marketing Strategy

Mark Twain said many years ago… “The reports of my death are greatly exaggerated.” We can say the same about email marketing in the B2B world. Over the years, many “experts” buried email marketing, blaming lack of interest and the more and more heavy-handed spam laws....
Top Content Marketing Strategies For Tech Companies

Top Content Marketing Strategies For Tech Companies

by Riverbed Marketing | Nov 29, 2019 | B2B Marketing, Marketing Strategy

When people are looking for tech solutions, the first thing they do is go online to search.  Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence. In the research phases of the buyer journey, they’re looking first for...
7 Ways To Overhaul Your B2B Email Marketing Campaigns

7 Ways To Overhaul Your B2B Email Marketing Campaigns

by Michael Bergen | Jun 27, 2019 | B2B Marketing, Marketing Strategy, Sales

It can be frustrating.  You’ve spent time and money on a B2B email marketing campaign and got little to no response.  We’ve all been there. High bounce rates, poor open rates, no click-throughs, and frequent unsubscribes. All these can be leading...
The Pillars of a Successful Fintech Marketing Campaign

The Pillars of a Successful Fintech Marketing Campaign

by Riverbed Marketing | Oct 22, 2019 | B2B Marketing, Marketing Strategy

Financial technology has emerged as a way to improve and automate the delivery of financial services.  Competing with traditional methods, the global fintech marketing was valued at $127 billion in 2018 and it’s growing at an annual rate of more than 24%.  It’s given...
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Recent Posts

  • How to Create the Ideal FinTech Buyer Persona
  • B2B SEO: An Essential Component of Successful B2B Campaigns
  • Why HubSpot is Essential for B2B Marketing
  • The Benefits of HubSpot CMS for Your B2B Business
  • Top Inbound Marketing Strategies for Tech Companies
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