When people are looking for tech solutions, the first thing they do is go online to search. Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence for your tech marketing. In the research phases of the buyer journey, they’re...
Every day, the average office worker will receive 121 email messages. Top executives can easily get twice that number. It’s all part of an internet ecosystem that sees nearly 300 billion emails floating across cyberspace each day. With all that email hitting...
When you’re selling directly to consumers (B2C), your SEO campaigns are trying to drive customers to buy now. Selling to businesses takes a different strategy, especially when it comes to search engine optimization. The B2B buying journey takes longer. Purchases are...
The B2B sales pipeline and buyer journey can be a long one. Getting potential customers to return to your website can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead, nurturing, and through the buying decision,...
Imagine this scenario. You score a meeting with the CEO of a company to which you want to sell your services. She opens the conversation by saying she’s never heard of your company and isn’t sure why she took the meeting. How successful do you think you would be? ...
The cloud has changed everything. With unlimited storage capacity and the ability to handle even the most complex tasks without advanced hardware, it has changed the way businesses operate. It’s also changed the way businesses market their products and services. As...
