by Michael Bergen | Nov 4, 2019 | B2B Marketing, Content Marketing, Marketing Strategy
The cloud has changed everything. With unlimited storage capacity and the ability to handle even the most complex tasks without advanced hardware, it has changed the way businesses operate. It’s also changed the way businesses market their products and services. As...
by Todd Mumford | Mar 2, 2021 | B2B Marketing, Inbound Marketing, Marketing Automation
When VirtaMed aligned its sales and marketing with HubSpot and streamlined its lead nurturing process, it saw a 39% increase in traffic. Avella Specialty Pharmacy increased traffic 4x with HubSpot for content optimization and increase conversions to their landing...
by Todd Mumford | Apr 26, 2017 | Sales, B2B Marketing, Marketing Strategy
Mark Twain said many years ago… “The reports of my death are greatly exaggerated.” We can say the same about email marketing in the B2B world. Over the years, many “experts” buried email marketing, blaming lack of interest and the more and more heavy-handed spam laws....
by Riverbed Marketing | Nov 29, 2019 | B2B Marketing, Marketing Strategy
When people are looking for tech solutions, the first thing they do is go online to search. Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence. In the research phases of the buyer journey, they’re looking first for...
by Michael Bergen | Jun 27, 2019 | B2B Marketing, Marketing Strategy, Sales
It can be frustrating. You’ve spent time and money on a B2B email marketing campaign and got little to no response. We’ve all been there. High bounce rates, poor open rates, no click-throughs, and frequent unsubscribes. All these can be leading...
by Riverbed Marketing | Oct 22, 2019 | B2B Marketing, Marketing Strategy
Financial technology has emerged as a way to improve and automate the delivery of financial services. Competing with traditional methods, the global fintech marketing was valued at $127 billion in 2018 and it’s growing at an annual rate of more than 24%. It’s given...
