The content marketing landscape is a continually evolving microcosm of trends, patterns, ideas and strategies that’s perpetually on the rise. The B2B industry sits at a unique crossroads when it comes to the expansion of content marketing practices in the marketplace because of the rapid pace of innovation and experimentation when it comes to content […]

Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of them?

And in the middle of the enthusiastic rocking and rattling, the big and heavy machines fall on them and instead of […]

“Kill, kill, kill, kill, kill kill the poor tonight!” – sang the 80s punk rock band, Dead Kennedys.

And although it’s never happened the way they predicted, it’s happened with a little twist in the world of B2B lead generation.

How?

Today’s business culture screams “Kill the peddler!”, and sellers get figuratively killed at the beginning of the […]

“Statistics are like bikinis. What they reveal is trivial, but what they conceal is vital.” ~ Aaron Levenstein (Former associate professor emeritus of business at Baruch College, from 1961 to 1981)

Do you know that the only reason why the Continental Congress asked Thomas Jefferson to write the first draft of the Declaration of Independence was […]

When I was about one year away from my discharge from the military, I made a big decision: I scraped up all my money and ordered a pair of soft contact lenses. I knew the waiting period was about 1.5 years to get to the mandatory medical exam to make sure my eyes could handle […]

Anyone can start a business, but it takes true genius—or hard work—to grow it. Grow or Die.

Don’t think this is true?

Here’s a fact: 80% of businesses fail within the first 18 months. Why do so many companies fall flat on their face? Ask a dozen entrepreneurs and you’ll get a dozen different answers. Most of the […]

Over the past two decades B2B marketing has emerged as a separate and distinct discipline in its own right, with significantly different marketing practices from those used to reach the consumer or end user. This has implications that marketers and business owners need to take into account when you’re implementing a comprehensive inbound marketing strategy, to maximize the […]