There’s no denying the benefits of great SEO. Over 70% of internet traffic comes from the top five organic search engine results, with the first result raking in over a quarter of the traffic for any given search query. Gaining placement in those results ensures...
As B2B marketing & sales continue to evolve, it has quickly become both art and science. Well-crafted and engaging content is still required to catch the attention of prospects and drive them into the sales funnel. Advanced analytics help us determine what works...
If you’re thinking about switching to HubSpot CMS (content management system), there are few things you need to know and think about. In this article, we’ll show you: The benefits of using HubSpot CMS How HubSpot CMS can help with your marketing When you should stick...
Trying to execute a strategic B2B content marketing on a budget is a tall order. 70% of marketers are actively investing in content marketing. 78% of companies have teams of content marketing specialists. Many also use digital marketing agencies or outsource their B2B...
When VirtaMed aligned its sales and marketing with HubSpot and streamlined its lead nurturing process, it saw a 39% increase in traffic. Avella Specialty Pharmacy increased traffic 4x with HubSpot for content optimization and increase conversions to their landing...
Let’s take a moment and remember what it used to be like when B2B buyers actually picked up the phone and called you. Now, let’s skip ahead to the real world. 65% of ideal buyers skip the sales team altogether when making purchase decisions. By the time they’re ready...
