of ideal buyers skip the sales team when making decisions
More Sales Leads Generated Using Inbound Marketing
B2B Inbound Marketing
Treating people well is fundamental to living well. When we listen, engage with, and care for others, we magnetically attract others who share our dedication to respect and authenticity. This basic karmic principle lies deep at the root of inbound marketing and is especially true for B2B organizations focusing on lead generation campaigns.
Your ideal buyers’ attitudes have changed – and so have their buying habits. Most of your ideal buyers have passed through 65% of their sales cycle before speaking to anyone on your sales team.
Regardless of company size and industry, businesses are moving away from traditional forms of unwanted, invasive outbound marketing techniques and favouring inbound processes that respect and acknowledge how people behave, learn from, and engage with content.
Inbound marketing generates 54% more sales leads (Hubspot) at 62% lower costs (Mashable) than outbound marketing – that’s a 76% drop in lead cost. Inbound delivers more high-quality sales leads, at lower costs by giving people what they want – quality content that answers their questions.
Why Choose Inbound Marketing?
Attract high quality traffic. Convert more leads. Close more customers. Envision how your world could change with a steady, consistent, and predictable flow of quality leads and new customers.
People and their behaviours have changed; it’s time your marketing efforts do too. Take your free assessment to get started.
Our Inbound Marketing Capabilities
Inbound Marketing Strategy
Lead Generation Offers
B2B Industry Focused
Predictably Scale Growth
Scalability means growth tailored to consistency, and thanks to its highly-automated nature, inbound marketing is as scalable as it gets.
The inbound methodology does all the heavy lifting of attracting and nurturing the interest of your potential customers – and keeps their interest piqued with inspired creative content until they are ready to make a purchasing decision.
Unlike traditional modes of outbound marketing, inbound passes on unqualified leads, fine-tuning its targeted reach to precisely determine when the right buyers are ready to buy.
The Right Approach
Ready for this? Only 3% of digital visitors are ready to buy when they your website. 67% haven’t yet made up their minds, and 30% plain aren’t interested. Right out of the gate, 70% of all the people who land on your website are worth nurturing.
Traditional nurturing is done manually — it’s costly, ineffective, and uses salespeople to check in on your prospects. Inbound marketing achieves better results with considerably less human effort – at a much lower cost – employing a user experience that’s enjoyable and welcomed by your prospects — there’s nothing worse than an misaligned phone call or email from a business that doesn’t understand who’s on the other side.
Schedule a Free B2B Marketing Assessment
We'll conduct a 20-30min connect call and then provide a free marketing roadmap tailored to meet your marketing goals.
Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.
Rick Sloboda, Principal @ WebCopy Plus
Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.
Mark Wardell, President @ Wardell International
Todd Mumford and Riverbed Marketing combine a sincere passion and vast knowledge for inbound marketing, with unbeatable customer relationship management. They are doing an outstanding job for us and I would highly recommend them to anyone who is looking to drive results for their business online.
Gary Taylor, Founder & President @ ConnectedCity™
Riverbed Marketing is leading edge in every way when it comes to SEO and inbound marketing. They have grasped the value of content generation and social media, and offer solutions for clients that encompass the whole package.
Chandra Blouin, Founder & Branding Specialist @ Studiothink