How Will Inbound Marketing Help My Business?
Our Inbound Solution:
- Attracts customers to your brand who are searching for your products and services
- Engages your audience with great, informative content, converting visitors to leads
- Nurtures leads and moves leads from a position of contemplation to customer
- Helps convert customers to brand ambassadors
What Is Inbound Marketing?
Attract, Convert, Close, Delight – that’s the inbound methodology, the inbound way.
Great inbound marketing starts with building great content based on your ideal buyers, distributing that content regularly to channels the frequent and optimized content for search. You draw your target audience into a sales cycle with engaging content and use social media and community building to foster community and boost word of mouth. We use the HubSpot platform with our clients to accelerate and maximize results, and are a HubSpot Partner Agency.
Examples of strong content includes:
- White papers
- Case Studies
- Distributed content (content marketing)
The list is almost endless, and limited only by imagination and resources.
What Areas Does a Strong Inbound Marketing Campaign Involve?
Great campaigns include a range of inbound marketing services, which all work together to build results for your organization. The specific services utilized in the campaign to drive visitors to your website from search vary for each client, but largely includes:
- Inbound Game Plan / Strategy
- Content Generation
- Local Search
- Link Building
- Landing Page Creation
- Social Media Strategy
- Email Marketing
- Marketing Automation
Who Should Use It?
Regardless of your niche, your business has a service or product that can solve a problem for your customer. By building your inbound solution with inspiring and educational content you win over the trust of your audience, who rewards you with their business.
However, some industries work more effectively with inbound marketing than others. Industries where the product, service or solution have a high price point and long sales cycle / education cycle work best.
How Can Riverbed Marketing Help?
Our Vancouver, Canada based inbound marketing agency will help you to identify opportunities in order to drive interested consumers, and help nurture those consumers to leads. We go deep into your business and objectives to find opportunities others overlook. These inform the inbound marketing strategy and drive the campaign from design and execution, to analysis, reporting and optimization.