Predictably Generate More Leads
Attract more high-quality traffic and sales leads for your sales team
of ideal buyers skip the sales team when making decisions
More Sales Leads Generated Using Inbound Marketing
B2B Inbound Marketing
Treating people well is fundamental to living well. When we listen, engage with, and care for others, we magnetically attract others who share our dedication to respect and authenticity. This basic karmic principle lies deep at the root of inbound marketing and is especially true for B2B organizations focusing on lead generation campaigns.
Your ideal buyers’ attitudes have changed – and so have their buying habits. Most of your ideal buyers have passed through 65% of their sales cycle before speaking to anyone on your sales team.
Regardless of company size and industry, businesses are moving away from traditional forms of unwanted, invasive outbound marketing techniques and favouring inbound processes that respect and acknowledge how people behave, learn from, and engage with content.
Inbound marketing generates 54% more sales leads (Hubspot) at 62% lower costs (Mashable) than outbound marketing – that’s a 76% drop in lead cost. Inbound delivers more high-quality sales leads, at lower costs by giving people what they want – quality content that answers their questions.
Why Choose Inbound Marketing?
People and their behaviours have changed; it’s time your marketing efforts do too. Take your free assessment to get started.
Predictably Scale Growth
Scalability means growth tailored to consistency, and thanks to its highly-automated nature, inbound marketing is as scalable as it gets.
The inbound methodology does all the heavy lifting of attracting and nurturing the interest of your potential customers – and keeps their interest piqued with inspired creative content until they are ready to make a purchasing decision.
Unlike traditional modes of outbound marketing, inbound passes on unqualified leads, fine-tuning its targeted reach to precisely determine when the right buyers are ready to buy.
The Right Approach
Ready for this? Only 3% of digital visitors are ready to buy when they your website. 67% haven’t yet made up their minds, and 30% plain aren’t interested. Right out of the gate, 70% of all the people who land on your website are worth nurturing.
Traditional nurturing is done manually — it’s costly, ineffective, and uses salespeople to check in on your prospects. Inbound marketing achieves better results with considerably less human effort – at a much lower cost – employing a user experience that’s enjoyable and welcomed by your prospects — there’s nothing worse than an unsolicited phone call or email, are we right?
Let’s Get Started!
The team at Riverbed marketing has been a fantastic support to our digital efforts. The planning, communication, strategies and work effort has been impressive. I am really enjoying working with the whole team and seeing the results with our ranking and traffic. This is a great agency to work with to grow your online presence!
Paula de Jong, Principal @ Squamish Adventure
Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.
Rick Sloboda, Principal @ Web Copy Plus
Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.
Mark Wardell, President @ Wardell International
The attention to detail, the way in which you build an online marketing strategy and make it happen, and confidence in building the results you have achieved for us are a breath of fresh air in the marketing industry.
Geoff Lee, Founder & CEO @ GLM Mortgage Group
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