Explore Our 8-Stage B2B Marketing Strategy and Process

Using a data-driven process, we build laser-targeted B2B marketing strategies that measurable results and ROIng your primary buyers with high quality content on your website.
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Process 1

RESEARCH & DISCOVERY

Pinpoint who your ideal prospects are; where and how do they search, and why do they buy.

  • Customer Interviews

  • Sales Discovery (Data & Team)

  • Customer Insights

  • Surveys

  • Competitive Research

  • Audience Analysis

  • Customer Acquisition

Process 2

STRATEGY

Develop a targeted inbound strategy and deliver the right message to those prospects at the right time

  • Buyer Personas

  • Keyword Research

  • Site Audience Strategy

  • Customer Journey

  • Content Strategy

  • Content Mapping

  • Competitive Analysis

  • KPI Targets

  • Goal Setting

Process 3

BUILD AND INTEGRATE

Build a powerful system needed to automate and accelerate marketing activities

  • Setup and Configuration

  • CRM

  • Tools

  • Growth-Driven Website Design

  • Marketing Automation

  • Team Automation Training

Process 4

ATTRACT

Build and optimize compelling brand content targeted to your prospects, attracting them to your website

  • Content Publishing

  • Social Media

  • SEO

  • Video

  • Paid Search

  • Sponsored Search

  • Inbound PR

Process 5

CONVERT

Build targeted landing pages and premium content designed to convert those website visitors to warm leads

  • Landing Pages

  • Calls To Action (CTAs)

  • Educational Content

  • Automation

  • A/B Testing

  • Lead Generation Offers

Process 6

NURTURE

Build a warm, trusting relationship with your new audience by sending customized, automated messages and content designed to inform, educate and inspire

  • Email Marketing

  • Lead Scoring

  • Lead Nurturing

  • Appointment Setting

  • Lead Segmentation

  • Visitor Retention Strategy

Process 7

ENABLE

Equip client-facing employees and sales teams with the ability to consistently build a valuable, educated conversation with customer stakeholders at each stage of the customer journey.

  • Connecting Sales to Content

  • Content Repurposing

  • Advanced Analytics

  • Pitch and Content Optimization

  • Sales Training & Support

Process 8

FEEDBACK

Close marketing gaps and feedback, learn from our efforts, continuously improving the cycle and efficiency.

  • Review Goals

  • Results Analysis

  • Marketing Gap Analysis

  • Close Loops

  • Readjust and Measure

Professional, proven and to the point. These guys truly know inbound marketing, from start to finish.

Rick Sloboda, Principal @ WebCopy Plus

Riverbed Marketing have opened the doors to a new stream of business for Wardell International, by implementing a comprehensive strategy for inbound & content marketing. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing.

Mark Wardell, President @ Wardell International

Todd Mumford and Riverbed Marketing combine a sincere passion and vast knowledge for inbound marketing, with unbeatable customer relationship management. They are doing an outstanding job for us and I would highly recommend them to anyone who is looking to drive results for their business online.

Gary Taylor, Founder & President @ ConnectedCity

Riverbed Marketing is leading edge in every way when it comes to SEO and inbound marketing. They have grasped the value of content generation and social media, and offer solutions for clients that encompass the whole package.

Chandra Blouin, Founder & Branding Specialist @ Studiothink

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