We help B2B companies grow sustainably with Customer-Centric Marketing strategies
At Riverbed Marketing, our mission is to accelerate pipeline and revenue growth for B2B companies through sustainable and ethical marketing practices.
We believe that the way we work is just as important as the work we do.
Today's buyers discover solutions through peers, communities, word-of-mouth, and social media. Deeply understanding customer preferences and purchase behaviors is essential for sustainable business growth. We leverage insights from your top customers to guide our strategy and execution.
Stop pursuing low-intent eBook downloads with SDRs to achieve pipeline objectives. We employ customer and market data to develop and implement growth marketing strategies that focus on crucial business metrics, such as high-intent accounts, pipeline value, and revenue.
Skip the outdated marketing playbooks, eBook downloads, or stale trade show ads. We examine your customer and audience data to identify the channels where your prospects seek information and education. From there, we craft and execute strategies that deliver captivating and thought-provoking messaging through high-priority channels.
Don’t just run another GTM playbook. Recognizing the uniqueness and complexity of your business, customers, and buyers, we tailor our marketing strategies and demand generation services to capitalize on your strengths, market differentiation, and business model – complementing your in-house strategy.
For the modern B2B marketer, attribution and data are essential guiding factors. We combine quantitative and qualitative data to uncover hidden insights, driving new growth opportunities across existing and emerging channels.
We’ve helped over 100 growth-stage B2B companies scale and grow pipeline and revenue. We take pride in earning the trust of our partners and helping them reach new heights in their businesses.
Success requires an unwavering commitment to a customer-first culture.
That’s what makes us different.
We believe that when your customers win, you win. And we approach all of the marketing work that we do from this perspective and belief.
As co-founders, we are committed to fostering strong relationships with you and your team, ensuring that we are always in tune with your needs and goals.
We listen and get to know your business, often to the point where you might feel like we are part of your team.
Wishing you success and growth,
Mike, Tracey and Todd
Book a 1:1 call with a demand generation strategist to learn more about your GTM growth goals and see how we can help.
We help B2B companies create sustainable, high-intent pipeline and predictable revenue through Customer-Centric Growth strategy and execution.
