by Michael Bergen | Jun 21, 2017 | Marketing Strategy
Trust is fundamental in online sales. Is your brand trustworthy? Many brands ask themselves this question and often come to the realization that they don’t know, or worse… they are losing sales and ultimately even losing the ability to have an audience that hears...
by Michael Bergen | Jan 19, 2017 | Inbound Marketing, Marketing Strategy
Proprietary services and products in emerging markets like SaaS technology, manufacturing, and medical technologies are often met with the challenge to generate demand before sales can be made. This is true because the products and services won’t be searched by the...
by Michael Bergen | May 2, 2015 | Marketing Strategy
As online b2b marketers and entrepreneurs we are often faced with challenging roadblocks that can impact our marketing performance and halt progress. Common roadblocks come in many forms and demand creative solutions, required in a tight timeframe. Whether these...
by Michael Bergen | Mar 4, 2015 | Content Marketing, Marketing Strategy, Sales
Today the internet is a living, breathing animal. The consumer audience demands expedient access to information and control over their purchasing decisions. But how do we as business owners and marketers leverage this ever-expanding (& behaving) audience to...
