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How to Generate More Sales Qualified Leads

By |August 9th, 2017|Lead Generation|0 Comments

A huge part of marketing is becoming an expert on human behavior and assessing people’s perceived excitement levels and their overall behavior as it’s geared toward decision-making. Inbound marketers are the watchmen of the digital marketing sphere, always tailoring experiences and providing education to those within earshot.

So, the ultimate goal of a good marketer is […]

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What is a Call-to-Action and What’s Its Role in the Conversion Process?

By |August 4th, 2017|Content Strategy|0 Comments

No matter how much we’d like to think it’s true – marketers aren’t wizards, telekinetic mind-readers or psychologists proficient in classical conditioning. It’s really tough to get people to do the things you’d like them to. We blame free will.

It’s imperative to all businesses that visitors, readers, customers and leads take action; in order for […]

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How to Create a SaaS Marketing Strategy

By |August 2nd, 2017|Marketing Strategy|0 Comments

In 1923, Australian archaeologist, philologist and European prehistory specialist, Gordon Childe, coined the term Neolithic Revolution, which described the wide-scale change of many human cultures from hunting-gathering to farming.

People realized that agriculture was much more productive than hunting and gathering, and gradually changed their lifestyles.

With the proliferation of the Internet and web-based marketing practices, the […]

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How Marketing Automation Works to Improve Your Sales Process

By |July 31st, 2017|Marketing Strategy|0 Comments

Defining Marketing Automation is no easy task – everyone has their own special description of the term that usually encompasses their own specialties, interests and processes – and this is because there are so many ways to implement an automated system to help boost your presence and sales funnel.

The best way to accurately define Marketing […]

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Five Ways Marketing Automation Can Go Terribly Wrong

By |July 28th, 2017|Marketing Strategy|0 Comments

Do you know that when Arnold Schwarzenegger won his first Mr. Universe title in 1967, based on his body mass index (BMI), he was clinically obese? Not even overweight but obese!

Athletes all over the world know that BMI is a bogus index and it has nothing to do with reality, but the medical profession was […]

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How to Generate More B2B Leads

By |July 26th, 2017|B2B Marketing|0 Comments

“Kill, kill, kill, kill, kill kill the poor tonight!” – sang the 80s punk rock band, Dead Kennedys.

And although it’s never happened the way they predicted, it’s happened with a little twist in the world of B2B lead generation.

How?

Today’s business culture screams “Kill the peddler!”, and sellers get figuratively killed at the beginning of the […]

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How Inbound Marketing Accelerates the Sales Cycle

By |July 24th, 2017|Inbound Marketing|0 Comments

Do you know that Susie Hewer holds the Guinness record in a sport called extreme Marathon knitting? It’s a combination of knitting while running a full Marathon. In 2007, running to raise money for Alzheimer’s Research UK in her mum’s memory, she managed to knit a 2-metre scarf by the time she hit the finish […]

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Why Video Testimonials Are Important For Your Website

By |July 21st, 2017|Content Marketing Tips|0 Comments

In October 2016, 24-year-old Callum Hawkins, beat the Scottish half-marathon record that was previously held by Haile Gebrselassie. At this race, 44 of the top 50 finishers and 92 of the top 100 contestants recorded personal bests or seasonal bests.

But it all went up in smoke when all he records got invalidated because the race […]

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How to Generate Content for Every Stage of the Buyer’s Journey

By |July 19th, 2017|Content Strategy|0 Comments

If you’ve had the good fortune of reading German writer, Rudolf Erich Raspe’s 1785 masterpiece, Baron Munchausen’s Narrative of his Marvellous Travels and Campaigns in Russia, you may well agree with me that the good ol’ baron took some endearingly eventful and exciting journeys all over the land to both entertain and annoy both his […]

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How Buyer Personas Affect the Sales Process

By |July 17th, 2017|Lead Generation|0 Comments

In the late 90s, I learnt something interesting from the marketing legend, Jay Abraham.

There are three ways to grow a business…

Increase the number of clients
Increase the frequency of interactions
Increase the value/price of interactions

#1 is undoubtedly the worst option because, while increasing your gross revenue, it increases your profit only marginally but your […]

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