How Buyer Personas Affect the Sales Process

By |July 17th, 2017|Lead Generation|0 Comments

In the late 90s, I learnt something interesting from the marketing legend, Jay Abraham.

There are three ways to grow a business…

Increase the number of clients
Increase the frequency of interactions
Increase the value/price of interactions

#1 is undoubtedly the worst option because, while increasing your gross revenue, it increases your profit only marginally but your […]

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How To Identify Sales Funnel Problems

By |July 14th, 2017|Marketing Strategy|0 Comments

If you ever decide to busy yourself in the majestic art of making sausages in the artisan way, you have two ways.

You grab a large funnel, pull the casing on the narrow end, stuff the meat into the wide end and start squeezing it through the funnel into the casing.

It’s a rather tedious task and […]

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Why Businesses Fail at Inbound

By |July 12th, 2017|Inbound Marketing|0 Comments

If you haven’t heard – Inbound works really, really well. It’s effective in every industry, and regardless of whom you’re targeting. The biggest reasons it’s so successful? It focuses on helping people and reimagining how consumers think – not rubbing your brand in every face that comes along.

The old ways of marketing your business or […]

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What is Sales Enablement, and How Can It Help Close Deals

By |July 10th, 2017|Marketing Strategy|0 Comments

Imagine if you will.

Some unknown car company decides to make the best car in the world, so they buy brakes from Porsche, a gearbox from Ferrari, an engine from Koenigsegg, a chassis from Maserati, a body from Rolls Royce and tires from Pirelli.

And management thinks now the supercar is ready for assembly.

It looks impressive to […]

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How To Run An Effective B2B SEO Audit

By |June 23rd, 2017|SEO|0 Comments

In many small- and medium-sized (SME) B2B organizations, search engine optimization, using American inventor and marketer, Ron Popeil’s famous slogan for his Ronco Showtime Rotisserie & BBQ, is a “set it and forget it” function.

Business owners erroneously believe that once they’ve “done SEO”, it’s done forever, and requires no further attention on their parts.

But to […]

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What is Thought Leadership and How Does it Help Your Marketing?

By |June 21st, 2017|Marketing Strategy|0 Comments

Trust is fundamental in online sales. Is your brand trustworthy?

Many brands ask themselves this question and often come to the realization that they don’t know, or worse… they are losing sales and ultimately even losing the ability to have an audience that hears them.

This is where demonstrating thought leadership and a strong knowledge of the […]

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18 Visual Marketing Tools that Accelerate Your Inbound Marketing Strategies

By |June 19th, 2017|Inbound Marketing|0 Comments

Creative content is the life force behind an effective inbound marketing strategy. Without strong visuals that create lasting impressions on your targeted audience, you may as well go outside and yell; you’ll be that effective.

To put the power of visual assets into perspective, consider that:

74% of social media marketers use visual assets in their […]

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A Beginners Guide To Landing Page Optimization

By |June 5th, 2017|Web Design|0 Comments

According to a study conducted by Econsultancy in 2016,
“Only about 22% of businesses are satisfied with their conversion rates.”
That’s a lot of unhappy business owners!

Two of the most important elements of conversion optimization are your landing page and the accompanying form.

Landing pages allow you to funnel your visitors through the process and lead them on […]

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How To Write Quality, Honest Content With No Hype

By |June 2nd, 2017|Content Strategy Tips & Ideas|0 Comments

Storytelling has been a distinctly human ritual for millennia. We’ve shaped our perspective of the world through pictorials, verbal expression and the written word, adding complexity – and simplicity – to our ever-expanding worldview. The stories we tell not only add personality and individuality to our existence, but they help others to gauge the authenticity […]

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How To Update An Outdated Website

By |May 31st, 2017|Web Design|0 Comments

Would you greet your clients in an office with wood paneling and shag carpet? I didn’t think so.

Your website is your office in the digital world, it is where you make your first impression on clients and provide them with the information they need to make an educated decision on your product or solution. So […]

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