by Todd Mumford | Mar 23, 2021 | B2B Marketing, Content Marketing Tips, Marketing Budget
Trying to execute a strategic B2B content marketing on a budget is a tall order. 70% of marketers are actively investing in content marketing. 78% of companies have teams of content marketing specialists. Many also use digital marketing agencies or outsource their B2B...
by Riverbed Marketing | Nov 13, 2019 | B2B Marketing, Content Marketing Tips, Content Strategy
The B2B sales pipeline and buyer journey can be a long one. Getting potential customers to return to your website, ie maximizing visitor retention, can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead,...
by Todd Mumford | Jul 21, 2017 | Content Marketing Tips
In October 2016, 24-year-old Callum Hawkins, beat the Scottish half-marathon record that was previously held by Haile Gebrselassie. At this race, 44 of the top 50 finishers and 92 of the top 100 contestants recorded personal bests or seasonal bests. But it all went up...
by Todd Mumford | May 3, 2017 | Content Marketing Tips
Do you know that the term “white paper” originates from the famous British White Paper of 1922, which was also known as the Churchill White Paper having dealt with the political conflict in Palestine? Normally they were called white books, but this document was done...
by Todd Mumford | Mar 31, 2017 | Content Marketing Tips, Content Strategy
Do you know that David “Screaming Lord” Sutch, as leader of the British Monster Raving Loony Party, was Britain’s longest serving party leader from 1983 to June 1999, when he hanged himself? To the casual bystander, this ferociously fantabulous fact...
by Todd Mumford | Mar 24, 2017 | Content Marketing Tips, Inbound Marketing
On one nice sunny day, an unsuspecting gentleman, Josh hopped into his local shop to buy a pack of cigarettes. It’s a bad habit, but let’s respect people regardless of their seemingly harmless lifestyle choices. After selecting the right make of cigarettes, Josh, just...
