The cloud has changed everything. With unlimited storage capacity and the ability to handle even the most complex tasks without advanced hardware, it has changed the way businesses operate. It’s also changed the way businesses market their products and services. As...
Imagine this in your mind’s eye: You’re at a family BBQ, enjoying the afternoon sunshine. For the last hour, you’ve been fully engaged in a light-hearted debate with your stubborn and *cough* wrong father-in-law about the best type of oil to put in your car. The...
Unlock the power of Fintech marketing by learning how to create a customer-centric Fintech buyer persona. Read on to know the costs involved, where to get the data, the ideal tools to use, and how to create the ideal fintech buyer persona. Customer-centric Marketing...
Building a successful brand these days requires you (or your business) to have credibility and authority in your marketplace. Regardless of the size of your market share, your company, or the number of players in your industry, it’s possible for you to become a...
Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not. The stigma in writing and tailoring great content to the...
We humans are funny creatures. We’re always attracted to something new. And then the new thing becomes a fad, then a trend and then a rage. Just think about when, in the ‘60s, London-based fashion designer Mary Quant invented the miniskirt and named it after her car....
