Home > Content Marketing Tips
In October 2016, 24-year-old Callum Hawkins, beat the Scottish half-marathon record that was previously held by Haile Gebrselassie. At this race, 44 of the top 50 finishers and 92 of the top 100 contestants recorded personal bests or seasonal bests.
But it all went up in smoke when all he records got invalidated because the race […]
Read More
Do you know that the term “white paper” originates from the famous British White Paper of 1922, which was also known as the Churchill White Paper having dealt with the political conflict in Palestine?
Normally they were called white books, but this document was done in a rush and there was no time to get it […]
Read More
Do you know that David “Screaming Lord” Sutch, as leader of the British Monster Raving Loony Party, was Britain’s longest serving party leader from 1983 to June 1999, when he hanged himself?
To the casual bystander, this ferociously fantabulous fact may be as trivial to our topic as the lovemaking habits of adolescent skunks relative to […]
Read More
On one nice sunny day, an unsuspecting gentleman, Josh hopped in his local shop to buy a pack of cigarettes. It’s a bad habit, but let’s respect people regardless of their seemingly harmless lifestyle choices.
After selecting the right make of cigarettes, Josh, just like any law-abiding citizen, paid for his purchase.
And since he paid with […]
Read More
Marketing maven Dan Kennedy is fond of saying:
“The difference between chicken poop and chicken salad is timing.”
And when it comes to content marketing, we have to consider British journalist, musician, broadcaster and the inventor of Franglais, a fictional language, made up of French and English, Miles Beresford Kington’s view on the topic:
“Knowledge is knowing that […]
Read More
A little test for you: try to make a purchase online without reading something about the product or service first. Go ahead, we’ll wait.
We know, right? You can’t do it. It’s literally impossible to avoid reading marketing copy when you’re shopping for a service or a product online. This is what makes writing the be-all-end-all […]
Read More
One of the first lessons we learn in life is the Golden Rule to treat others how we’d like to be treated. You don’t like your time wasted, so it’s logical others don’t either.
Time wasters include just about everything from waiting in line for a coffee, to be being put on hold. From sitting through […]
Read More
It’s that time again. We’ve all got Star Wars fever and I’m no exception. As I sit down to convince you that Personas will not bring you to the dark side I can’t seem to help thinking that Yoda would have made an excellent Inbound Marketer. He probably would have said something like “You cannot […]
Read More
Content is the backbone of an engaging inbound marketing campaign. It’s incredibly important for both retaining customers and attracting new readers and viewers to your business. While the content itself is key, knowing how to place and organize your content on a website is also incredibly important.
Think about it this way: typography is one of […]
Read More
Money Matters!
We all know money doesn’t grow on trees, so this is probably one of the toughest questions to answer in business. How much should you be allocating to budget for online marketing? There is no simple, single answer, either, but if you can answer a few more questions, you can start to work out the rough, “ballpark” […]