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Why Video Testimonials Are Important For Your Website

By |July 21st, 2017|Content Marketing Tips|0 Comments

In October 2016, 24-year-old Callum Hawkins, beat the Scottish half-marathon record that was previously held by Haile Gebrselassie. At this race, 44 of the top 50 finishers and 92 of the top 100 contestants recorded personal bests or seasonal bests.

But it all went up in smoke when all he records got invalidated because the race […]

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The Difference Between eBooks and Whitepapers in Marketing

By |May 3rd, 2017|Content Marketing Tips|0 Comments

Do you know that the term “white paper” originates from the famous British White Paper of 1922, which was also known as the Churchill White Paper having dealt with the political conflict in Palestine?

Normally they were called white books, but this document was done in a rush and there was no time to get it […]

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9 Reasons For Businesses To Blog

By |March 31st, 2017|Content Marketing Tips, Content Strategy|0 Comments

Do you know that David “Screaming Lord” Sutch, as leader of the British Monster Raving Loony Party, was Britain’s longest serving party leader from 1983 to June 1999, when he hanged himself?

To the casual bystander, this ferociously fantabulous fact may be as trivial to our topic as the lovemaking habits of adolescent skunks relative to […]

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5 Ways Good Copy Can Spice Up Your Inbound Marketing

By |March 24th, 2017|Content Marketing Tips, Inbound Marketing|0 Comments

On one nice sunny day, an unsuspecting gentleman, Josh hopped in his local shop to buy a pack of cigarettes. It’s a bad habit, but let’s respect people regardless of their seemingly harmless lifestyle choices.

After selecting the right make of cigarettes, Josh, just like any law-abiding citizen, paid for his purchase.

And since he paid with […]

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What Is A Content Calendar and How Can It Make You More Irresistible To Your Market

By |March 20th, 2017|Content Marketing Tips, Marketing Strategy, SEO|0 Comments
What Is A Content Calendar, And How It Can Make You More Irresistible To Your Market

Marketing maven Dan Kennedy is fond of saying:

“The difference between chicken poop and chicken salad is timing.”

And when it comes to content marketing, we have to consider British journalist, musician, broadcaster and the inventor of Franglais, a fictional language, made up of French and English, Miles Beresford Kington’s view on the topic:

“Knowledge is knowing that […]

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7 Types of Content your B2B Company Needs to be Writing

By |February 13th, 2017|Content Marketing Tips|0 Comments

A little test for you: try to make a purchase online without reading something about the product or service first. Go ahead, we’ll wait.

We know, right? You can’t do it. It’s literally impossible to avoid reading marketing copy when you’re shopping for a service or a product online. This is what makes writing the be-all-end-all […]

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Making Friends – How to Communicate with Your Audience in Meaningful Ways

By |December 23rd, 2016|Communications, Content Marketing Tips|0 Comments

One of the first lessons we learn in life is the Golden Rule to treat others how we’d like to be treated. You don’t like your time wasted, so it’s logical others don’t either.

Time wasters include just about everything from waiting in line for a coffee, to be being put on hold. From sitting through […]

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The Persona Strikes Back – if Yoda Were an Inbound Marketer

By |December 21st, 2016|Content Marketing Tips, Inbound Marketing|0 Comments

It’s that time again. We’ve all got Star Wars fever and I’m no exception. As I sit down to convince you that Personas will not bring you to the dark side I can’t seem to help thinking that Yoda would have made an excellent Inbound Marketer. He probably would have said something like “You cannot […]

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Why Typography Is Important to Great Content Marketing

By |October 26th, 2016|Content Marketing Tips|0 Comments
Why-Typography-Is-Important-to-Great-Content-Marketing

Content is the backbone of an engaging inbound marketing campaign. It’s incredibly important for both retaining customers and attracting new readers and viewers to your business. While the content itself is key, knowing how to place and organize your content on a website is also incredibly important.

Think about it this way: typography is one of […]

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How Much Should You Budget For Online Marketing?

how-much-should-you-budget-for-online-marketing

Money Matters!
We all know money doesn’t grow on trees, so this is probably one of the toughest questions to answer in business. How much should you be allocating to budget for online marketing? There is no simple, single answer, either, but if you can answer a few more questions, you can start to work out the rough, “ballpark” […]

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