The B2B sales pipeline and buyer journey can be a long one. Getting potential customers to return to your website can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead, nurturing, and through the buying decision,...
In October 2016, 24-year-old Callum Hawkins, beat the Scottish half-marathon record that was previously held by Haile Gebrselassie. At this race, 44 of the top 50 finishers and 92 of the top 100 contestants recorded personal bests or seasonal bests. But it all went up...
Do you know that the term “white paper” originates from the famous British White Paper of 1922, which was also known as the Churchill White Paper having dealt with the political conflict in Palestine? Normally they were called white books, but this document was done...
Do you know that David “Screaming Lord” Sutch, as leader of the British Monster Raving Loony Party, was Britain’s longest serving party leader from 1983 to June 1999, when he hanged himself? To the casual bystander, this ferociously fantabulous fact...
On one nice sunny day, an unsuspecting gentleman, Josh hopped into his local shop to buy a pack of cigarettes. It’s a bad habit, but let’s respect people regardless of their seemingly harmless lifestyle choices. After selecting the right make of cigarettes, Josh, just...
Marketing maven Dan Kennedy is fond of saying: “The difference between chicken poop and chicken salad is timing.” And when it comes to content marketing, we have to consider British journalist, musician, broadcaster and the inventor of Franglais, a...
