Companies that understand and listen to their customers know without a doubt that the marketplace has evolved to a place that dependent on unique storytelling and engaging creative content. It’s not enough these days to take out a newspaper ad, a radio slot, or plaster your logo on a blimp for a football game – […]Read More
Modern CEO’s, marketing directors, and business owners know that modern consumers don’t rely solely on marketing to learn about new products or services, because the digital realm has made education and the opportunity to learn a very powerful – and attractive – tool.
This two-way vessel of digital communication, better known as inbound marketing, leverages a […]Read More
Do you know that Susie Hewer holds the Guinness record in a sport called extreme Marathon knitting? It’s a combination of knitting while running a full Marathon. In 2007, running to raise money for Alzheimer’s Research UK in her mum’s memory, she managed to knit a 2-metre scarf by the time she hit the finish […]Read More
If you haven’t heard – Inbound works really, really well. It’s effective in every industry, and regardless of whom you’re targeting. The biggest reasons it’s so successful? It focuses on helping people and reimagining how consumers think – not rubbing your brand in every face that comes along.
The old ways of marketing your business or […]Read More
Creative content is the life force behind an effective inbound marketing strategy. Without strong visuals that create lasting impressions on your targeted audience, you may as well go outside and yell; you’ll be that effective.
To put the power of visual assets into perspective, consider that:
74% of social media marketers use visual assets in their […]Read More
The Clock Is Ticking On Cold Calling
All right, you can say that clocks in the 21st century don’t tick.
Besides that, cold calling is rapidly moving to the great marketing junk heap to commiserate with volumes of printed Yellow Pages and fax machines.
And some recent studies prove the point…
A study done a few years ago by […]Read More
Have you ever thought about the relationship between birds and politicians?
If not, here is something to scratch your head over.
Think of an owl. A normal, pedestrian, garden-variety owl that, according to folk tales is supposed to be a smart and wise animal.
Then owls gather in a group and we call them a parliament of owls.
That’s […]Read More
Where It All Started…
AAR sessions are “let’s compare notes” session in search of causes for problems and windows for improvement. There is no witch hunt.
By contrast, the typical corporate debrief process is the proverbial execution: Find out what went wrong, blame some pre-arranged mid- or low-level managers for it and, figuratively speaking, chop his head […]Read More
Do you know that in Philadelphia, according to a 1760 law, it’s illegal to carry pretzels in your bag, suitcase or pocket?
Equally, even though it’s not illegal, but pointless to “carry” extra employees on your payroll. Yes, they are needed, but, being support people, they’re not needed on a full-time basis.
And this is what we […]Read More
The date was 9 May 1864. The place was the battle of Spotsylvania Court House. Uncle John was busy finishing his sentence, but failed in his mighty task.
“They couldn’t hit an elephant from this dis…”
Before finishing his sentence, a Confederate sharpshooter’s bullet caught him in the left eye, and the Union Army soon had […]Read More