by Todd Mumford | Feb 2, 2021 | Inbound Marketing, Marketing Automation
For decades, new financial services companies found it difficult to break into the industry. Well, the times they are a-changing. Fintech has shaken up the financial industry. Startups and innovative tech-first financial companies are finding ways to flank the old...
by Todd Mumford | May 27, 2015 | Inbound Marketing
Measuring your marketing efforts effectively takes more than simply getting monthly reports on your website’s performance. A recent survey by ITSMA found that marketers generally aren’t measuring the things top executives care about, with the result that the C-Suite...
by Todd Mumford | May 22, 2015 | Inbound Marketing
Marketing reports are a vital tool for determining whether your marketing expenditure is delivering value. They’re only useful, however, if you receive—and use—them regularly. What’s equally important, however, is that you are reviewing the right metrics to provide...
by Todd Mumford | Nov 4, 2015 | Inbound Marketing, Marketing Strategy
It makes no difference whether you’re a butcher, baker or candle-stick maker – you want to be the best. Think about just about any industry, and chances are you probably know at least one or two people who are the living embodiment of it. Software? Still...
by Todd Mumford | Aug 14, 2018 | Inbound Marketing, Marketing Automation
Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of them? And in the middle of the enthusiastic rocking and rattling, the...
by Todd Mumford | Mar 27, 2017 | Content Marketing, Inbound Marketing, Sales
We humans are funny creatures. We’re always attracted to something new. And then the new thing becomes a fad, then a trend and then a rage. Just think about when, in the ‘60s, London-based fashion designer Mary Quant invented the miniskirt and named it after her car....
