by Todd Mumford | Mar 20, 2015 | Content Strategy, Inbound Marketing, Marketing Strategy, PR, Social Media Marketing
Social media often gets a bad rap with small business owners, if they buy into the misconceptions about its value as a marketing channel. We’re here to set the record straight on some of these common beliefs: 1. Social media is fun, but it’s only good for...
by Todd Mumford | Mar 24, 2015 | Conversion Optimization (CRO), Inbound Marketing, Lead Generation, Lead Nurture
Marketing is essential for ongoing growth of your company, and most business owners are constantly looking for new ways to generate and convert leads. To be effective, however, any marketing team needs to fully understand, document and target your buyer personas....
by Todd Mumford | Mar 26, 2015 | Inbound Marketing, Lead Generation, Lead Nurture, Sales
One of the primary reasons for using inbound marketing as your sole online marketing strategy is to develop prospective customers and generate sales. Your website might be attracting a substantial number of visitors, but unless you are “capturing” usable information...
by Todd Mumford | Mar 18, 2015 | Conversion Optimization (CRO), Inbound Marketing, SEO
Whether the goal of your website is to have customers join your mailing list to generate leads or to make a purchase, increasing the percentage of visitors who complete your desired action is known as website conversion. Taking steps to improve online conversion rate...
by Todd Mumford | Nov 4, 2015 | B2B Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Social Media Marketing
It makes no difference whether you’re a butcher, baker or candle-stick maker – you want to be the best. Think about just about any industry, and chances are you probably know at least one or two people who are the living embodiment of it. Software? Still...
by Todd Mumford | Mar 13, 2015 | Communications, Inbound Marketing
Whether you’re already working with a marketing agency, considering partnering with one, or contemplating whether you should continue to invest in your current agency or respectively move on, it’s important to consider, what are some of the ways a marketing agency...
