by Todd Mumford | Sep 21, 2015 | Inbound Marketing, Sales
Your website is like an 18-wheeler: it’s got to be powerful & robust, or it will fail to carry the traffic we all strive towards. If you think a Facebook page is all you need for your Business, we can think of 18 reasons why you may want to review your...
by Todd Mumford | Mar 2, 2021 | B2B Marketing, Inbound Marketing, Marketing Automation
When VirtaMed aligned its sales and marketing with HubSpot and streamlined its lead nurturing process, it saw a 39% increase in traffic. Avella Specialty Pharmacy increased traffic 4x with HubSpot for content optimization and increase conversions to their landing...
by Todd Mumford | May 27, 2015 | Inbound Marketing
Measuring your marketing efforts effectively takes more than simply getting monthly reports on your website’s performance. A recent survey by ITSMA found that marketers generally aren’t measuring the things top executives care about, with the result that the C-Suite...
by Todd Mumford | Feb 2, 2021 | Inbound Marketing, Marketing Automation
For decades, new financial services companies found it difficult to break into the industry. Well, the times they are a-changing. Fintech has shaken up the financial industry. Startups and innovative tech-first financial companies are finding ways to flank the old...
by Todd Mumford | May 22, 2015 | Inbound Marketing
Marketing reports are a vital tool for determining whether your marketing expenditure is delivering value. They’re only useful, however, if you receive—and use—them regularly. What’s equally important, however, is that you are reviewing the right metrics to provide...
by Todd Mumford | Nov 4, 2015 | Inbound Marketing, Marketing Strategy
It makes no difference whether you’re a butcher, baker or candle-stick maker – you want to be the best. Think about just about any industry, and chances are you probably know at least one or two people who are the living embodiment of it. Software? Still...
