by Todd Mumford | Nov 19, 2014 | Inbound Marketing
Seth Godin once said: “What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.” Why Measure Marketing? Measurement lies at the core of success management and therefore online...
by Todd Mumford | Sep 12, 2014 | Content Marketing Tips, Inbound Marketing, SEO, Social Media Marketing
Are you responsible for marketing a website or a brand online? Whether you own your own business, a network of websites or you’re a marketing professional in charge of branding, it’s critical that you consistently evolve your approach to acquiring new...
by Todd Mumford | Jun 27, 2014 | Content Marketing Tips, Inbound Marketing, SEO
How Much Does SEO Cost? We hear (and answer) this question every day. Although the question from business owners and marketing managers is often the same, our answer never is. Here’s why: every business is different. Before we discuss the cost of SEO, let’s talk about...
by Todd Mumford | Feb 28, 2014 | Inbound Marketing
If you’ve ever struggled to get people to use your products, or you’ve found that your company has spent a significant amount of money on a marketing campaign that had little return on your investment, it’s time to introduce yourself to the concept of lean...
by Todd Mumford | Sep 25, 2013 | Inbound Marketing
Traditional key metrics are designed to help business leaders get a better idea as to the overall health of their online marketing campaigns; but is it possible that these metrics are giving you a false idea of your online success? The Key to KPIs It’s important to...
by Todd Mumford | Aug 29, 2013 | Inbound Marketing
There are those who would have you believe that marketing is like an art, rather than a science. These are the people who won’t blink an eye at spending a considerable chunk of the company’s marketing budget in the hopes that the ROI will favor these risks. While a...
